The first step to create Marketo preference center is defining the “checkboxes” that will allow subscribers to toggle which emails they wish to receive. This is done by setting up a number of Marketo custom boolean fields. Each field will represent a checkbox on your preference center and can subsequently be used to target your emails or define Marketo Segments.
- Login to Marketo
- Navigate to Admin > Field Management
- Click New Custom Field
Naming Your Custom Fields – very important
- Type: Boolean
- Name: pref_<something descriptive> (must start with pref_ )
- API Name: do not edit this, Marketo assigns this automatically