How to Bolster Your Marketing Automation Investment
The Marketo Integration Challenge
The Tool Is Only Half the Battle
From reducing overhead costs to increasing sales productivity, Marketo comes packed with possibilities and promise. But those possibilities and all that promise are hard to capitalize on right out of the box.
It’s kind of like buying an energy-efficient car. Sure, your new environmentally-friendly vehicle might be able to get 30 miles per gallon, but that can only happen in peak driving conditions and with good driving habits. The same could be said for marketing automation.
Just having a marketing automation tool like Marketo doesn’t guarantee your success. It all comes down to how you use it. And integrations can help ensure that you’re using the tool in the best, most productive way.
of marketers say creating a successful strategy is a top priority for optimizing marketing automation. (Ascend2)
of marketers outsource their tactics for optimizing marketing automation to specialized resources. (Ascend2)
of marketers report integrating all marketing systems as a top barrier to marketing automation success. (Ascend2)
of best-in-class marketers believe marketing automation is “very important” to the overall performance of marketing. (Ascend2)
Get a Handle on Marketo
Content. Email. Social media. Advertising. The list of marketing tactics you need to execute is long and growing. Marketing automation platforms like Marketo are a huge timesaver, but without proper management, these tools can quickly spiral out of control — adding time instead of subtracting it.
To help you maximize your productivity gains from Marketo (and platforms like it), we spoke to 10 marketing automation experts to learn their top software integrations and tips for streamlining operations and improving results. Discover what they had to say by reading our eBook below.
Meet Our Marketing Automation Masters
Jenn Lisak Golding
President & CEO
Chief Marketing Technologist & Founder
Director of Marketing
Executive Vice President
WSI Internet Consulting
Marketing Automation Specialist
Marketing Automation Consultant
Kelli Meador Consulting
Brian T. Edmondson
Founder & CEO
Get More Productivity Out of Marketo
Improving marketing productivity comes down to collaboration, alignment, strategy, and 13 other secrets from best-in-class marketers.
Automate your content promotion by integrating FeedOtter with Marketo. We can help you send automatic RSS emails, create custom blog digests, and more.
What tasks do you need to automate? Discover the marketing tasks that are worth automating and the tasks that need a human touch.
Automate the sending of blog and RSS content via Marketo email in just 15 minutes. Increase your blog traffic by up to 15%!