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Emailing Your Podcast With Marketo [Webinar Summary]

Recently I hosted a webinar on Emailing Your Podcast With Marketo. Podcasting in the B2B space is becoming increasingly popular as a medium for sharing your content and thought leadership. The best way to share that content - emailing your podcast episodes directly to subscribers. That’s why I decided to carve out time to discuss […]

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The State of Personalized Content in Pardot Emails & Newsletters [Webinar Summary]

Last week, I gave a webinar presentation on the State of Personalized Content in Pardot Emails & Newsletters. I covered big topics like: Giving subscribers a way to tell you what topics of content they want. Looking at several preference center options. Email best practices for saving time. What personalization options are available in Pardot […]

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Are you honoring your email preference center?

I’ve been working with Pardot users to optimize their email content for years. One of the most common challenges I see for any team is honoring email preferences.  Every team I work with aims to provide users with relevant content. The preference center is a tool to help marketing teams send the right message at […]

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Personalized Content is for B2B, too

Personalized content isn’t only for ecommerce and retail brands. B2B companies can benefit from personalization, and this article covers a few advanced techniques for B2B marketers.

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The Ultimate WordPress SEO Plugin Comparison: Rank Math vs. Yoast

When it comes to WordPress plugins, there certainly is no shortage of available options. There are thousands of plugins available to help you improve and run your website more efficiently. And like most marketers, you're most likely constantly seeking new ways to optimize your website for SEO, which is where the plugins come in handy.  […]

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Quick & Easy Steps: Emailing Your Podcast Episodes with FeedOtter

Podcasting has been trending BIG TIME in 2020 and is a great, creative way to show your content to your clients. But what happens when you create an awesome podcast episode but no one knows it exists? That's where email marketing comes in. Emailing your podcast episode is a great way to bring your content […]

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5 Must-Send Welcome Emails to Send New Blog Subscribers

When it comes to emailing out blog posts, sending a welcome email as soon as they subscribe is a great way to kick off your newsletter and engage your new clients. Why? It can take a minute before your new subscribers actually get anything in their email, they might even forget they subscribed and wonder […]

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