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Category: B2B Resources

Personalized Content is for B2B, too

Personalized content isn’t only for ecommerce and retail brands. B2B companies can benefit from personalization, and this article covers a few advanced techniques for B2B marketers.
By Andy Theimer
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wordpress seo plugin

The Ultimate WordPress SEO Plugin Comparison: Rank Math vs. Yoast

When it comes to WordPress plugins, there certainly is no shortage of available options. There are thousands of plugins available to help you improve and run your website more efficiently. And like most marketers, you’re most likely constantly seeking new ways to optimize your website for SEO, which is where the plugins come in handy.  […]
By Jennifer Bowman
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Libsyn Podcast Hosting Site Homepage

Quick & Easy Steps: Emailing Your Podcast Episodes with FeedOtter

Podcasting has been trending BIG TIME in 2020 and is a great, creative way to show your content to your clients. But what happens when you create an awesome podcast episode but no one knows it exists? That’s where email marketing comes in. Emailing your podcast episode is a great way to bring your content […]
By Andy Theimer
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Outside Magazine Welcome Email

5 Must-Send Welcome Emails to Send New Blog Subscribers

When it comes to emailing out blog posts, sending a welcome email as soon as they subscribe is a great way to kick off your newsletter and engage your new clients. Why? It can take a minute before your new subscribers actually get anything in their email, they might even forget they subscribed and wonder […]
By Andy Theimer
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marketing emails

10 Bona Fide Tips for Creating B2B Marketing Emails Your Contacts Will Crave

With so many marketing emails flooding people’s inboxes, it’s more important than ever to refine and create a strong email marketing strategy for your leads and clients. Understanding what your contacts need out of your emails as opposed to what your business needs, you can create emails that offer value to your contacts and thus […]
By Kristen Matthews
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9 B2B Content Marketing Tactics to Try in Q4

9 B2B Content Marketing Tactics to Try in Q4

Updated September 2020. In a world of adblockers and content saturation, it’s getting harder than ever for marketers to reach their target consumers. Content marketing offers an authentic way to entice new prospects and nurture existing leads but how does your content cut through all the noise in the digital world? Many marketers stick with […]
By Kristen Matthews
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Gap Between Sales and Marketing

How to Bridge the Gap Between Sales and Marketing with Content

Sales and marketing departments need to work closely together and be in sync with each other like yin and yang. However, in so many companies, the two operate in separate silos. This gap between sales and marketing yields less than desirable results and hinders much-needed communication between the two departments to convert leads into sales. […]
By Kristen Matthews
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