Customer Story Archives

How Genesys Scales and Automates RSS Content Distribution Globally with FeedOtter

Background Genesys® is the global leader in cloud customer experience and call center software solutions to thousands of organizations of all sizes and levels of complexity worldwide. Headquartered in California, Genesys has more than 5,000 employees worldwide and delivers more than 70 billion remarkable customer experiences in over 100 countries every year. Like other enterprise […]

By Jennifer Bowman

How to Create Content with Customers to Generate Leads

Everything you do at your job is for your customers, right? They’re the reason you open the doors every day, and you couldn’t do it without their support. Yet, at some point, you have to turn forward and try to acquire new customers to keep everything moving along while continuing to satisfy your current clients. […]

By Kristen Matthews

How DivvyHQ Became an Essential Content Marketing Platform

DivvyHQ is a content marketing platform that is a planning and workflow tool used by heavy-hitting content producers like Aflac, Red Bull, Mercedes-Benz, the National Geographic Channel, and many others. We talked to DivvyHQ co-founder Brody Dorland about how the content marketing platform company got started and how a company lines up high-value customers like […]

By Andy Theimer

The Unavoidable Need for User-Generated Content in Your Content Marketing Strategy

User-generated content is just what it sounds like—content created by someone other than your brand. The theory behind its effectiveness is simple: it is always more trusted than content the brand puts out about itself. Consumers increasingly look to their peers for brand recommendations and advice, and user-generated content fulfills this for them. User-generated content […]