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How to Send Email Newsletters from Hubspot

A detailed guide to all things Hubspot email newsletter sending for the 2020 marketer.
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Find Your Content Sources

FeedOtter has many options for saving content sources that you can use with your Hubspot email newsletters. This includes RSS feeds, WordPress sites, Youtube videos, and integrations with Algolia and Uberflip.

To save content sources for your Hubspot email newsletter, login to your FeedOtter account.

Go to Settings Content Sources.

Content Sources for Hubspot Email Newsletter

You can add more content sources by clicking New Content Source.

Once you've added your content sources, they'll be available for easy access in all of your Hubspot email newsletters.

Create a New Curated Newsletter in FeedOtter

1. Log In to your FeedOtter account (or create a free trial account ) and click on the Curated Newsletter tab. Then create New Newsletter.

Create a free FeedOtter account

2. Give your email campaign a name and click Next.

Add Your Logo, Address, and Footer Details

If you are using one of the built in email templates you can choose from any number of customization options.  The most important ones are:

  • Adjusting colors to match your brand
  • Uploading a logo or header file
  • Configuring the email, name, reply-to
  • Think of an engaging subject line and include the title of your first RSS post using a token
Curated Newsletter Setup Details

Setup Your UTM Parameters for Google Analytics Reporting

Our RSS email will rely on Hubspot's built in email performance and link performance reports to measure email engagement statistics such as opens and clicks but we also want to measure the increase in website traffic delivered by our content emails. To do this we can use UTM parameters.

FeedOtter has a built in feature that will automatically add the correct UTM parameters to your content links.

Add Marketo Email UTM Codes

Add Your Content

Now that you've finished the basic setup of your newsletter, click Create Your First Issue in the top-right corner.

Here, click Add Content to show a popup of available content in your FeedOtter Account.

Click the dropdown arrow next to Select Content Source to see the RSS feeds, WordPress sites, etc. that we added previously.

Add content to your Hubspot email newsletter

Then add the content you wish to show in each section of your Hubspot email newsletter.

Tips & Tricks for Your Content

Once you've filled the Featured section with one post, click the dropdown arrow on Select Section to add content to other sections of your email.

You can also reorder content by dragging and dropping in the left column and edit or remove content respectively.

Rearrange and edit content in your Hubspot email newsletter
Content Queue and FeedOtter Bookmark

When looking at the selection of content, you may also see a Content Queue option. FeedOtter allows you to save content from any part of your website into your account for use in your newsletter including events, webinars, ebooks, etc. Here's more information on bookmarking external content to your FeedOtter account.

Connect Your Hubspot Account

When you are done with the setup its time to publish your new email newsletter to Hubspot where we will complete the last step of sending your Hubspot email newsletter.

Click the green Publish button in the upper-right of your campaign window. Then choose Hubspot as your sending platform.

If you have previously setup a Hubspot connection in your FeedOtter account you can select it from the dropdown. Otherwise, click the Add a Hubspot Connection button.

Add a Hubspot connection to send your Hubspot email newsletter with FeedOtter

You will be prompted to enter your Hubspot account and allow FeedOtter to create new emails in your Hubspot account.

In Your Hubspot Account

Once you've logged in to your Hubspot account, click the user associated with your newsletters.

Add a Hubspot connection to send your Hubspot email newsletter with FeedOtter

Here, you will be returned to FeedOtter with your Hubspot email newsletter connection fully setup!

Click Publish.

FeedOtter Email Newsletter in Your Hubspot Account

Once you've published your email newsletter in FeedOtter you'll be able to see your newsletter template in Hubspot.

To do this, go back into your Hubspot account.

Navigate to Marketing > Files and Templates > Design Tools.

Hubspot email newsletter in your Hubspot account

FeedOtter automatically creates a folder for FeedOtter Curated Emails where all of your Curated Newsletter issues will appear.

This shows you the HTML code of your email newsletter. You can preview the actual email by clicking Preview in the top-right corner.

Hubspot Email Newsletter preview in Hubspot
Create Email Newsletter in Hubspot

Now that template created in FeedOtter is saved in your Hubspot account. You can directly create an email newsletter using that template in Hubspot.

Click Marketing Emails.

Then, Create Email and choose Regular.

Create a regular Hubspot Email Newsletter in Hubspot

Here, choose Custom and you'll see your Hubspot email newsletter template available for choosing and sending. 

Choose your Hubspot email newsletter in Custom email template options

Happy Emailing!

Your connection with Hubspot is complete and you're ready to send more email newsletter with FeedOtter! Check out this video tutorial for a more in-depth look at creating your Hubspot email newsletter.

If you have any questions or concerns, feel free to email us at success@feedotter.com.

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