Before creating our first Hubspot newsletter we need to tell FeedOtter about the blogs, rss feeds, and sources of content that will be used in our newsletter.
FeedOtter has many options for saving content sources that you can use with your Hubspot email newsletters. These include RSS feeds, WordPress sites, Youtube videos, and integrations with Algolia and Uberflip.
To setup content sources, login to your FeedOtter account, click on the Gear in the upper-right, and select Settings.
Click on New Content Source.
Select the type of source and give it a memorable name. This will be used to reference the content source when building your Hubspot newsletter.
Each source will have several unique settings. Most should be self-explanatory but if you get stuck please click the Question Mark button in the upper-right of the FeedOtter application to send us an email.
Repeat this as desired for your sources. Customers often like to create unique sources for categories of content or different blog sites.
Navigate to the Curated Newsletters product by clicking on the top navigation menu.
To create a new newsletter click on the New Newsletter button.
Follow our comprehensive guide on Curated Newsletter setup
Continue reading to learn how our HubSpot newsletter integration works and about several important steps that must be done in order to publish newsletters to HubSpot.
Whether you use one of our built in email templates or you use a custom HubSpot email design. HubSpot requires that your email contains the special HubSpot address and unsubscribe tokens before emails can be published.
Here are the required HubSpot tokens:
{{ site_settings.company_street_address_1 }}
{{ site_settings.company_state }}
{{ site_settings.company_name }}
{{ site_settings.company_city }}
{{ unsubscribe_link }}
You will need to edit the HTML code of your FeedOtter template adding or replacing the current footer text with the required tokens above.
This step must also be done in the Text version of your FeedOtter template.
When you are done with the setup its time to publish your new email newsletter to Hubspot where we will complete the last step of sending your Hubspot email newsletter.
Click the green Publish button in the upper-right of your campaign window. Then choose Hubspot as your sending platform.
If you have previously setup a Hubspot connection in your FeedOtter account you can select it from the dropdown. Otherwise, click the Add a Hubspot Connection button.
You will be prompted to login to your HubSpot account and approve FeedOtter's access.
Note. FeedOtter pushes your emails to HubSpot and does note access or see any personal or contact-related information.
FeedOtter publishes newsletters to the Files and Templates > Design Tools area of HubSpot. These email templates can be selected for use in Marketing Emails for quick and easy sending.
FeedOtter automatically creates a folder for FeedOtter Curated Emails where all of your Curated Newsletter issues will appear.
You can preview the actual email by clicking Preview in the top-right corner.
The easiest way to send your newsletter in HubSpot is via the Marketing Emails feature.
In HubSpot, navigate to Marketing > Email
Then, Create Email and choose Regular.
Next, you will be prompted to choose an email template. Select the Custom tab.
Select the newsletter "Issue" that you wish to send.
For more information and detail on setting up your newsletter in HubSpot. Watch our full-walkthrough video below.
