Customer Story Archives

Case Study: How Ziff Media Group Publishes 50+ Newsletters a Week with FeedOtter

Ziff Media Group—or ZMG, as it’s commonly called—is a growing collective of premium publishers, each providing a unique perspective on a unified belief: tech is today’s lifestyle. With cutting-edge content and a need for an efficient process that manages an incredibly high volume of newsletters each month, ZMG requires a reliable tech stack that suits […]

By Maria Myre

Case Study: How IEEE Improved Operational Efficiency With FeedOtter

IEEE (Institute of Electrical and Electronics Engineers) is the world’s largest technical professional society; an organization dedicated to advancing innovation and technological excellence for the benefit of humanity. As part of its mission, IEEE provides a wide range of quality publications, intended to make the exchange of technical knowledge and information possible among technology professionals. […]

By Maria Myre

How Genesys Scales and Automates Global RSS Content Distribution with FeedOtter

Background Genesys® is the global leader in cloud customer experience and call center software solutions to thousands of organizations of all sizes and levels of complexity worldwide. Headquartered in California, Genesys has more than 5,000 employees worldwide and delivers more than 70 billion remarkable customer experiences in over 100 countries every year. Like other enterprise […]

By Jennifer Bowman

How DivvyHQ Became an Essential Content Marketing Platform

DivvyHQ is a content marketing platform that is a planning and workflow tool used by heavy-hitting content producers like Aflac, Red Bull, Mercedes-Benz, the National Geographic Channel, and many others. We talked to DivvyHQ co-founder Brody Dorland about how the content marketing platform company got started and how a company lines up high-value customers like […]

By Andy Theimer

The Unavoidable Need for User-Generated Content in Your Content Marketing Strategy

User-generated content is just what it sounds like—content created by someone other than your brand. The theory behind its effectiveness is simple: it is always more trusted than content the brand puts out about itself. Consumers increasingly look to their peers for brand recommendations and advice, and user-generated content fulfills this for them. User-generated content […]

By Kristen Matthews

Customer Story: How M.S. Rau Antiques in New Orleans Acquires Affluent Clientele

M.S. Rau Antiques has been offering rare and important antiques, fine art, and jewelry for over 100 years. Prices at the store range “from just under a thousand dollars all the way up to millions of dollars,” according to Sue Loustalot, the company’s website director and a long-time employee. “Our customers are business owners, executives […]