FeedOtter Content Marketing Blog

A resource dedicated to helping content marketers use email and marketing automation to distribute content, nurture leads, and create more opportunities.

Crafting the Perfect Blog Email Subject Line


We’ve all been there, sifting through undesired emails or irrelevant content just to find the few important ones worth opening. Emailing blog subscribers is a proven way to increase engagement and ultimately website conversions but the right subject line can make all the difference in whether your blog content is opened or deleted. It is […]

Need Data? Create a Company Blog Dashboard in Google Analytics

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At my last company our small marketing team struggled to identify the real impact our company blog was having on business.  A seemingly simple task is often complicated by the fact that today most companies host their blog inside their corporate website ala https:pardot.com/blog.  This makes reporting and isolating only the blog visitor metrics more challenging. The […]

Mixpanel Blog Subscribe

How to Add a Blog Subscription Form To Your Company Blog


Your company blog is one of the most important tools for growing your marketing database.  It’s also a great way to bring visitors back to your website thereby increasing the chance they will inquire about your products or services.  In this week’s post I’m going to walk you through how to create a basic blog […]

Yoast settings for removing The Post First appeared on text

Bad Yoast! How To Remove “This Post First Appeared” From Your Blog’s RSS Feed


Several clients have written in lately asking how to remove a sentence appearing at the bottom (or top) of their blog posts.  This sentence reads: “This Post First Appeared On” and can be problematic.  Let’s examine how this sentence gets added and then I will show you how to remove it. It is no secret […]

Pardot Blog Subscribers Campaign

How To Create a Pardot Blog Subscriber Campaign

This post is the cornerstone for several how-to blog posts and will walk you through the task of creating a new blog subscriber campaign in Pardot. If you are experienced with Pardot feel free to skip ahead to the Part 2. Part 1. Why and When to Create Campaigns One of the most important aspects […]