The FeedOtter Blog

Helpful articles on marketing automation, email marketing, and best practices with Marketo, Pardot, and Eloqua.
How to Build Your Mailing List from Scratch

It is easy to believe that email marketing is effective and a key component of any marketing strategy, but if you don’t have an email...

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Is Your Source Code SEO-Friendly? 7 Simple Tweaks to Make Today

There’s more to on-page SEO than just content. Your web copy and blog indeed have a big impact on how you rank in Google and...

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Quick and Easy Best Practices for Yoast

Most WordPress users know that there are thousands of plugins available to improve your website, and if you're like everyone else on the web, you're...

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Blog Post Anatomy: What Makes a Great Technical Post?

For many, a “technically” great blog post has everything to do with SEO and optimization. While this may be a small part, SEO is actually...

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6 Tips to Help Grow Your Blog Traffic (Without Obsessing Over SEO)

Have you ever wonder how to not only grow an audience for your blog but a committed audience? One that comes back to read your...

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Tips for Optimizing WordPress for a B2B Company Blog

Did you know that companies who have blogs receive 55% more visits to their website than those without blogs? Blogging is one of the best...

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7 Story Mapping Programs and How to Use Them To Increase Engagement

Story Mapping is a technique that product owners use to gather all of their user story elements while providing a bigger picture. This method is...

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