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The FeedOtter Blog

Helping B2B Marketers Save Time With Email and Content Marketing
5 Creative Ways to use Marketing Automation to Create a Personal Touch

According to the Kapost Blog, every day “the average customer will be exposed to 2,904 media messages. They will pay attention to only 52 of...

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Lead Generation vs. Lead Nurturing: The Best Marketing Automation Results

With more businesses embracing marketing automation to save time and increase business for their company, I began to wonder what the ideal use of marketing...

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6 Reasons Why Visual Composer is the Best WordPress Plugin

Visual Composer is a relatively new WordPress plugin that is taking the blogging world by storm and makes designing your dream website a breeze. Serious...

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5 Cool Reasons Medium.com is Alive and Well with Digital Marketers

Are you tired of trying to gain followers on Twitter just to get your content noticed? Are you looking for better ways for your content...

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Capturing Form Data on Your Website: Why It's Important

Online forms are a great way for entrepreneurs to collect essential data for their business. It’s amazing what you can learn about your customers by...

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Email Marketing 101: How to Successfully Test the “From” Field in Your Campaigns

When it comes to starting an email marketing campaign, businesses generally think about how often to send emails, what content to include, which audience to...

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UTM Tracking Best Practices For Content Marketing and A Step-By-Step Guide

In the simplest terms, UTM tracking attaches a custom URL to a source, medium, or campaign name in order to customize tracking. UTM tracking can...

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