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The FeedOtter Blog

Helpful articles on marketing automation, email marketing, and best practices with Marketo, Pardot, and Eloqua.
Capturing Form Data on Your Website: Why It’s Important

Online forms are a great way for entrepreneurs to collect essential data for their business. It’s amazing what you can learn about your customers by...

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Email Marketing 101: How to Successfully Test the “From” Field in Your Campaigns

When it comes to starting an email marketing campaign, businesses generally think about how often to send emails, what content to include, which audience to...

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UTM Tracking Best Practices For Content Marketing and A Step-By-Step Guide

In the simplest terms, UTM tracking attaches a custom URL to a source, medium, or campaign name in order to customize tracking. UTM tracking can...

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6 Ways to Use Your Company Newsletter Content for Employee Growth

While producing content is obviously great for driving traffic to your website, increasing your SEO, and educating and informing your readers, it can also be...

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How to Create the Perfect Email Subject Line: 8 Tips to Get You Started

We’ve all been there, sifting through undesired emails or irrelevant content just to find the few important ones worth opening. Emailing blog subscribers is a...

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Need Data? Create a Company Blog Dashboard in Google Analytics

At my last company, our small marketing team struggled to identify our company blog's real impact on business. A seemingly simple task is often complicated...

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How to Create a Blog Subscription Form for Your Company Blog in Pardot

Updated September 2020 Your company's blog—and subsequent blog subscription form—is one of the most important tools for growing your marketing database. It's also a great...

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