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The FeedOtter Blog

Helping B2B Marketers Save Time With Email and Content Marketing
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UTM Tracking Best Practices For Content Marketing and A Step-By-Step Guide

In the simplest terms, UTM tracking attaches a custom URL to a source, medium, or campaign name in order to customize tracking. UTM tracking can...

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Employee Newsletters Need Your Content Too

6 Ways to Use Your Content for Employee Growth While producing content is obviously great for driving traffic to your website, increasing your SEO, and...

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Crafting the Perfect Blog Email Subject Line

We’ve all been there, sifting through undesired emails or irrelevant content just to find the few important ones worth opening. Emailing blog subscribers is a...

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Need Data? Create a Company Blog Dashboard in Google Analytics

At my last company our small marketing team struggled to identify the real impact our company blog was having on business.  A seemingly simple task...

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How to Add a Blog Subscription Form To Your Company Blog

Your company blog is one of the most important tools for growing your marketing database.  It's also a great way to bring visitors back to...

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Bad Yoast: How To Remove "This Post First Appeared" From Your Blog's RSS Feed

Several clients have written in lately asking how to remove a sentence appearing at the bottom (or top) of their blog posts.  This sentence reads:...

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