company blog Archives

The Unavoidable Need for User-Generated Content in Your Content Marketing Strategy

User-generated content is just what it sounds like—content created by someone other than your brand. The theory behind its effectiveness is simple: it is always more trusted than content the brand puts out about itself. Consumers increasingly look to their peers for brand recommendations and advice, and user-generated content fulfills this for them. User-generated content […]

By Kristen Matthews

Creating Content that Converts Leads into Sales

Content marketers have a broad variety of tasks. Creating content, promoting content, engaging with readers and running social media channels are just a few of the many things you probably have to do each day. One thing that often gets overlooked is ensuring that you’re creating content for all stages of the buyer’s journey to […]

By Kristen Matthews

Content Marketing Tools: 5 of the Best Ways to Automate Your Processes

Content marketers wear many hats. From researching content topics to writing engaging content to promoting content, there is a lot of work to do in order to run a dynamic content marketing strategy. But what if we told you that your workload could be lighter? Learning what areas of your content marketing strategy that you […]

By Kristen Matthews

How Email Drip Campaigns Can Supercharge Your Sales Funnel

Email marketing comes in all shapes and forms. It can be a simple one-time message blasted out to all your contacts, or it can be a large-scale multi-tiered campaign carefully dripped out to specific customers at key times. In order to truly understand the how, when, and why of email drip campaigns and email marketing, […]

By Kristen Matthews

5 Habits That Could be Ruining Your Content Marketing Strategy and How to Fix Them

As content marketers, we live and breathe our brand all day and every day, so it’s easy to get tunnel vision when it comes to our content marketing strategy. This fixation can prevent us from critically looking at our content marketing strategy from an outsider’s perspective, and see where things could be done differently or […]

By Kristen Matthews

7 B2B Blog Ideas to Help You Reach Brand Decision-Makers

By now, everyone knows you need a B2B blog for your brand. However, keeping up with a blog takes a lot of time and marketers don’t always see the results they want from their content. Desired results typically include generating new leads and converting leads into a client, as well as giving your website better […]

By Kristen Matthews

9 Ways to Announce New Product Features Through Content Marketing

Do you have some cool new product features that you’re about to launch but don’t know how to tell your target consumers about them? Or maybe you want to tell your current clients about features they can upgrade to? Or maybe both? This post is here to help, because launching a new feature and marketing […]

By Kristen Matthews

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Category: company blog

The Unavoidable Need for User-Generated Content in Your Content Marketing Strategy

Creating Content that Converts Leads into Sales

Content Marketing Tools: 5 of the Best Ways to Automate Your Processes

How Email Drip Campaigns Can Supercharge Your Sales Funnel

5 Habits That Could be Ruining Your Content Marketing Strategy and How to Fix Them

7 B2B Blog Ideas to Help You Reach Brand Decision-Makers

9 Ways to Announce New Product Features Through Content Marketing

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