How to Improve Productivity in Marketing: 15 Experts Share Their Trade Secrets

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Welcome to the world of instant gratification.

Today’s on-demand economy has brands bending over backwards to deliver products, support, and services to consumers at lightning speeds. As consumers, this world is fun to play in — we get what we want, when we want it. As marketers, however, keeping up with consumers in real-time and adapting on the fly is nigh impossible. Or, at least it feels like it.

So, what’s a marketer to do? How can you keep up with your audience to deliver the right message at the right time to the right people?

To deliver on consumer needs and meet today’s increasingly high consumer expectations, you need to work smarter, not harder. And marketing automation tools, which offer huge productivity gains, can certainly help. Below, 15 marketing experts share their secrets for maximizing their marketing strategies and technology stack without working 24/7 so you can do the same.

Jill Rowley

Member Board of Directors | Affinio

Jill Rowley Headshot

As the former Chief Growth Officer for marketing automation powerhouse, Marketo, Jill has plenty of insight into how marketers can maximize the effectiveness of their campaigns and streamline operations. Today, she serves on the board of directors for marketing intelligence platform, Affinio, to help companies better understand today’s consumers.

What’s Jill’s productivity secret? Collaboration.

“We just need to work together. Nothing, no acronym or fad, will work in a silo.

“Instead of just randomly serving the world, you need to be very strategic about serving a certain set of accounts. ‘You’ means sales and marketing and even customer success. Yes, and also your executive team.”

Read more from Jill with her article: Drunk on Inbound, and the Hangover Is Severe

Follow Jill on LinkedIn and Twitter.

Jenn DiMaria

Senior Director of Client Services | Digital Pi

Jenn Dimaria HeadshotJenn DiMaria is an expert in all things marketing automation, the productivity tool of choice for many marketers. But even marketing automation takes a lot of work to set up. Jenn’s expertise helps marketers set their automation tools up for success, increasing productivity in the long-run.

What’s Jenn’s productivity secret? Always set an objective first.

“Figure out what you want to report on before setting up your programs. Planning ahead adds extra time to the front of your campaign process, but it’s well worth it when your CEO comes to you at the end of a quarter asking for a report on ‘how marketing is doing’ and you can actually present him/her with data.”

Read more from Jenn with her article: It’s Not You, It’s Me: 3 Self-Inflicted Problems That Get Blamed On Marketo (and How to Fix Them)

Follow Jenn on LinkedIn and Twitter.

Joe Reitz

Marketing Automation Trainer | Amazon Web Services

Joe Reitz headshotWorking for Amazon Web Services, one of the world’s leading cloud computing platforms, Joe has the task of training AWS’s staff on how to get the most out of their marketing automation tools. In his pastime, Joe has several video tutorials that provide expert advice for other marketing automation users.

What’s Joe’s productivity secret? Automated list management.

“In Marketing Automation, you need to be able to manage your deliverability rates for your marketing emails. Luckily, you can set up an operational program in Marketo that manages bounces, and will mark them as invalid/suspended records in your instance so you don’t keep sending emails to the twisting nether.”

Hear more of Joe’s advice with his video: Building a “Bounce House” Program

Follow Joe on LinkedIn and Twitter.

Caitlin Culbert

Marketo Practice Director | The Pedowitz Group

caitlin culbert headshotCaitlin Culbert is a Marketo expert, instructor, and consultant. In addition to practical marketing automation tips and tricks, Caitlin offers strategies that help get the greatest return from their marketing automation investment. After all, productivity isn’t just about getting more work done in less time. It’s also about producing greater results in less time.

What’s Caitlin’s productivity secret? Get the right integrations.

“Quality marketing automation takes work, and it’s well worth your effort in the end. It’s easy to assume marketing automation is ‘easy’ since you can auto-schedule your content for the future, but quality automation isn’t finished once you send it. You don’t have the ability to sit back and relax because marketing automation is only a small piece of a much larger strategy. How you use your MA software is dependent on the holistic integrations of your multi-channel customer experience.”

Read more from Caitlin with her article: 9 Myths About Marketing Automation

Follow Caitlin on LinkedIn and Twitter.

Jenna Molby

Marketing Operations | ACL

Jenna Molby HeadshotHere at FeedOtter, we’re big fans of Jenna Molby. And not just because she has nice things to say about us. Her website is a goldmine of marketing automation and productivity hacks with over 100 helpful blog posts. If that alone doesn’t qualify her as a marketing productivity expert, she’s also lived and breathed both B2B and B2C marketing for over a decade.

What’s Jenna’s productivity secret? Automate RSS emails.

“FeedOtter takes out the manual work of creating blog digests and RSS emails. Simply tell FeedOtter when to send your RSS email, schedule a daily, weekly, or monthly digest or send blog posts and content to subscribers as they are published in real-time. They even have a library of responsive, visually appealing templates to make your RSS email look great or you can choose to upload you own.”

Read more from Jenna with her article: 12 Tools That Every Pardot User Should Know About

Follow Jenna on LinkedIn and Twitter.

Josh Hill

Senior Manager of Marketing Automation | RingCentral

Josh Hill HeadshotJosh Hill of RingCentral is a marketing operations and technology leader. To date, he’s helped create and refine the martech stacks for some of the most renowned B2C and B2B brands. His expertise on marketing technology gives him unique insight into how technology can aid productivity — but only when done right.

What’s Josh’s productivity secret? Assess and optimize your martech stack.

“A successful martech stack allows you to automate marketing and sales business processes in a way that you can efficiently report on the funnel and make future decisions on budget allocation. To evaluate if your stack needs help, you need to ask the right questions, add/remove the right tools, and involve the right teams.”

Read more from Josh with his article: Martech Stack Assessment Tips

Follow Josh on LinkedIn and Twitter.

Meagan French

Founder | Lotus Growth

Meagan French HeadshotAs the Founder and Chief Analyst of her own consulting firm, Lotus Growth, Meagan is an expert in helping companies reach their target accounts through demand generation and account-based marketing campaigns. How does this help with productivity? Meagan’s advice can help you get more out of your demand gen efforts with less work.

What’s Meagan’s productivity secret? Prioritize tactics with attribution.

“Marketers that use marketing technology and attribution see a 2.8x ROI. Marketing attribution allows you to see what’s working and what’s not.”

Read more from Meagan with her presentation: Growth Marketing: Secrets for Fueling Bottom-Line Revenue

Follow Meagan on LinkedIn and Twitter.

Steve Susina

Director of Marketing | RevenueWell

Steve Susina HeadshotWith an engineer mind, Steve’s marketing is heavily influenced by data and analytics. Adopting a similar, systematic approach to your marketing operations can help you produce more within the same time constraints and tools. He’s also a marketing automation and demand generation expert.

What’s Steve’s productivity secret? Strategy sets you up for success.

“Before getting started with marketing automation, it is important to have a great content strategy already in place. Automation will help you deliver content faster and more efficiently to the right people. That’s awesome if you have great content. If your content sucks, marketing automation will also expose it to more people, more quickly.”

Read more from Steve with his eBook: 18 Content Marketing Innovator Tips

Follow Steve on LinkedIn and Twitter.

Jon Miller

CEO and Co-founder | Engagio

Jon Miller HeadshotEngagio is a must-have tool for any marketer hoping to execute an account-based marketing strategy. As the CEO and Co-founder of Engagio, Jon has can’t-miss advice on how to increase your ABM effectiveness through new technologies and strategies. He also helped create marketing automation giant, Marketo.

What’s Jon’s productivity secret? Maximize your return with a targeted account-based marketing strategy.

“Just like mapping out your road trip, your journey to a successful account-based strategy depends on your ability to map out your list of target accounts correctly. After all, the whole point of account-based marketing is to focus your efforts on high-value accounts that have the greatest revenue potential. Get this right, and you’ll maximize your return. Get it wrong, and you’ll either miss major opportunities, waste resources on the wrong account, or both.”

Read more from Jon with his article: How to Select Accounts for Account-Based Everything Success

Follow Jon on LinkedIn and Twitter.

Ian Cleary

CEO | RazorSocial

Ian Cleary HeadshotIan Cleary has been routinely listed as one of the top digital marketers by the likes of Onalytica, Inc., Entrepreneur.com, and others. He’s a master at helping his clients drive more traffic and sales through effective inbound and outbound marketing strategies.

What’s Ian’s productivity secret? Take advantage of Facebook custom audiences.

“Find a tool that supports automatic creation of Facebook custom audiences that you can target. Imagine if you could automatically create an audience of people who visited your checkout page but didn’t buy so you can target them with the right advertisements.”

Read more from Ian with his article: 101 Marketing Tools and Tips

Follow Ian on LinkedIn and Twitter.

Chad Pollitt

VP of Marketing | inPowered

Chad PollittChad Pollitt may be VP of Marketing at inPowered, but his impact goes far beyond any one company. In fact, he’s also an Adjunct Professor at not one, but two world-class universities. He’s also authored three marketing-related books and is a regular contributor to top industry media outlets like the Huffington Post, the Guardian, and Social Media Today.

What’s Chad’s productivity secret? Artificial intelligence.

“Marketers can breakthrough the glutton of noise online by using the latest AI technology to scale amplification across all of the appropriate native and social channels.”

Read more from Chad with his article: Why Content Amplification is Critical for Brands Today and Tomorrow

Follow Chad on LinkedIn and Twitter.

Ned James

Senior Product Marketing Manager | FIS

Ned James HeadshotNed James is a product marketing professional with over a decade of experience in devising strategies that maximize results with effective tactics. Speaking from experience, Ned can help you get the most out of your programs while working within the same scope.

What’s Ned’s productivity secret? Model your current customers.

“Generating quality leads isn’t easy. It’s hard. Yet, there are proven lead gen methodologies that work better than others and are worthy of your time. One of these is modeling your best customers. The premise behind this lead gen strategy is simple; your best leads will look like your best customers. Put another way, those most likely to buy your product in the future look like those who currently buy your product in the present. And the way to identify those leads is to model your current customers.”

Read more from Ned with his article: How To Model Your Best Customers For Lead Generation

Follow Ned on LinkedIn and Twitter.

Oli Gardner

Co-founder | Unbounce

Oli GardnerOli Gardner knows landing pages — the last-stop before converting for many customers. As the Co-founder of Unbounce, a landing page builder, Oli has the knowledge and expertise that can help you create conversion-optimized campaigns that drive more leads and more sales — boosting results without extra effort.

What’s Oli’s productivity secret? Use persuasive design.

“In a perfect world, conversions would flow like fresh spring water. But in real life, you need to guide your visitors toward a single call to action with a combination of persuasive design and psychological triggers. Using the principles of Conversion-Centered Design (CCD), you can create create — and optimize for — delightful, high-converting marketing campaigns.”

Learn more with Oli’s interactive guide: The 7 Principles of Conversion-Centered Design

Follow Oli on LinkedIn and Twitter.

Stewart Rogers

Analyst-at-Large | VentureBeat

Stewart RogersAs the Analyst-at-Large for VentureBeat, Stewart Rogers spends much of his time researching, mastering, and writing about disruptive marketing technologies like AI, blockchain, and more. In addition to knowing which technologies can help make an impact on marketing productivity and results, Stewart is also expert in analytics, email marketing, lead generation, social media management, and more.

What’s Stewart’s productivity secret? Nurture your leads.

“Lead nurturing is a powerful tool that is relevant and necessary for every type of contact made via your lead generation efforts. If you send the right type of information to the right segments of contacts – regularly, consistently and with brand continuity – lead nurturing can be the difference between making your targets and falling well short of the mark.”

Read more from Stewart with his article: B2B Lead Nurturing Tactics and Best Practices

Follow Stewart on LinkedIn and Twitter.

Chad White

Research Director | Litmus.com

Chad White HeadshotEmail marketing is Chad White’s forte. He’s authored the book “Email Marketing Rules” and written more than 3,000 blog posts and articles covering the latest email marketing trends and best practices. As a result, Chad has become one of the leading email marketing experts who can help you generate greater ROI from all of your email marketing campaigns.

What’s Chad’s productivity secret? Don’t become a campaign workhorse.

“Email marketers send a lot of campaigns. It can seem like that’s the job of an email marketer: to send campaigns and maximize their value. However, looking at it this way can cause us to send campaigns that decrease response in the future and to avoid sending campaigns that increase response in the future.”

Read more from Chad with his article: Don’t Use The Wrong Metrics To Measure Success

Follow Chad on LinkedIn and Twitter.

Do More With Less

Productivity isn’t about producing more campaigns in less time. Productivity is about generating greater results using the same amount of time, effort, and resources. From leveraging the right tools to carefully thinking over your approach, the 15 productivity secrets about can help you maximize your marketing and keep up with your audience in today’s rapidly changing landscape.

And last, but not least, we have a tool that can completely automate your RSS emails from your marketing automation platform and help you create curated content newsletters and blog digests. To learn how this tool can help save you massive amounts of time, schedule your demo of FeedOtter today.

5 Essential Content Marketing Tools for Marketo Users

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Marketo users can wear a lot of different hats over the course of a day – from content marketer to web developer it can get a bit overwhelming. Trust me, I know. I’m right there with you! So to help you all out, I’ve put together the top five content marketing tools Marketo users should utilize to save time and sanity.

Uberflip

2018 Price: $1,200/month and up
Website: https://www.uberflip.com

Uberflip is a must for any company who has a lot of content, wants to keep adding content and needs a more efficient way for customers or leads to access the content most relevant to them.

Uberflip enables you and your team to quickly create and share a customized content hub based on specific interests of a customer of potential customer. This provides an amazing customer experience to help increase conversions.

You can include any type of content in these hubs, anything from whitepapers and ebooks to blogs and infographics, plus more. They also integrate seamlessly with Marketo so distribution of the customized content hubs is streamlined. Another huge benefit is they offer great tracking stats so you can clearly see how Uberflip effects your ROI.

Knak.

2018 Price: $250 and up.
Website: https://www.knak.io

We all know Marketo’s email and landing page templates are pretty lackluster and because of that there are tons of tools out there providing better templates to Marketo users. Knak. is one of the best out there. A big factor behind that claim is the fact that you can sync their templates directly to your Marketo Design Studio so there’s no wasted time messing with HTML code.

All Knak. templates are responsive and their users boast about the site’s ease of use and dramatic effects on conversions and user experience. If you’re not an HTML expert and tired of trying to mess with code, Knak. is for you! They have a huge bank of pre-built templates but also have an easy to use template builder that allows you to create a custom template with simple drag and drop functionality.

It will save you a ton of time and give you quick and easy access to customizable templates. Plus, Pierece and the entire team at Knak. are the nicest guys you’ll ever meet!

Unbounce

2018 Price: $79/month and up
Website: https://www.unbounce.com

Again, because Marketo’s landing pages are clunky and hard to use, Unbounce is another great option for building, publishing and testing landing pages. It’s vital for content marketers to have highly measureable pages for large content items such as ebooks and Unbounce gives you just that.

One of my favorite features on this tool is the ability to test everything from headlines to form field locations and more all with a few clicks of a button. I also like that while all of their landing page templates are already mobile friendly, they also give you the option to create an entirely different (from desktop) version for mobile. This allows you to truly customize your user’s experience based on what device they’re using. I think this is huge because we all know too well that not all desktop layouts translate perfectly to mobile and vise versa.

BEEFree

Free, Paid Plans Available
Website: https://beefree.io/

BEEFree is an amazingly user friendly email editor and an obvious replacement for the not-so-great Marketo email editor. While they don’t natively integrate with Marketo, you can still easily turn BEE emails into Marketo emails. This whole process will still be much faster than building them by hand through coding inside Marketo.

There are a number of tutorials on how to use the BEE editor to create a newsletter sent through Marketo and how to turn a BEE email into an editable Marketo email template.  Like all the others on my list, BEEFree email templates are always responsive and their editor gives you the ability to customize a pre-built template to match your brand standards or to build a completely unique template without the need to mess with coding.

FeedOtter

2018 Price: $79/month and up
Website: https://www.feedotter.com/

FeedOtter is extremely useful for any company that offers a blog subscription or wants to promote B2B content via email digests and newsletters.  They can automate the process of pulling blog text, headlines, and images from your site and putting it into an email. A new feature offers the ability to “curate” content into a newsletter and include a personal message. They integrate directly with Marketo and allow for easy distribution of your content to your readers.

A big bonus with FeedOtter is the ability to easily A/B test. This ensures you’re always optimizing and improving the experience for your blog subscribers. Whether you want to automate content emailing or curate and personalize a newsletter FeedOtter will save you hours.

Aside from all of these tools saving Marketo users a ton of time each day, one of the biggest commonalities that drove who made the list is the level of support and customer service they provide. All of these companies understand their product can only benefit customers if they fully understand how to use it. So each one offers unparalleled support and will go above and beyond to help their customers succeed.

On top of that, they all also understand the value of customer feedback in order to continue to improve their products. Therefore, each of these companies is constantly learning for their users and rolling out new features to better serve them. This is abundantly clear in their product reviews. If you’re interested in reading more about what their customers have to say, follow the links below.

I hope you’ll find at least one service on this list that can help make you and your team more efficient. Happy marketing!

You can check out user reviews for these products at their respective g2crowd, capterra sites here:

Uberflip reviews.

FeedOtter reviews.

Knak. reviews.

Unbounce reviews.

BEE reviews.

How to Create a Killer Company Newsletter

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The dreaded newsletter — It’s something that every company strives to send but also wonders if it’s worthwhile.

Most of the time your newsletter list consists of current customers or maybe even leads that weren’t ready to buy. A company newsletter is a great way to maintain brand awareness with your customers. Newsletters can also be a great asset to stay in front of those leads who are not ready to convert. It’s a subtle way to stay top-of-mind while keeping your company brand relevant. When putting together a newsletter, there are two major items to consider. 1) The design and 2) the content.

01. THE DESIGN

The biggest mistake companies can make with their newsletters is the design. While graphics and pops of color can look appealing, they should definitely be kept to a minimum. Here’s why:

  • Too many images increase the likelihood of your email ending up in spam/junk
  • Excessive code in emails can break how they render in different email inboxes
  • Heavy design elements like color, graphics, and custom fonts may not display properly on mobile

Newsletter templates should have a simple yet aesthetic design. It should easily allow readers to move their eyes throughout the content. One great way to accomplish this is by using different content sections or blocks, which can also help organize your newsletter.

                    newsletter1

These email templates are provided by BEE Free and are available for free on their website. Read our blog The Top 3 Free Email Builders to learn how to import this newsletter template into your email marketing platform.

02. THE CONTENT

The type of content within your newsletter will depend on your audience and company brand/voice. If your company voice can be fun and playful, a newsletter is a perfect place to portray it. For example, if your company is a financial institution and your newsletter audience includes clients, it may not be the greatest idea to use a playful voice. Your audience is expecting professionalism and valuable resources in your newsletter.

Contingent on your audience, the following types of content are great for peaking interest and may be a great fit for your newsletter:

Promotions

Promotional offers are one of the most common types of content in newsletters. Offering discounts or special promos can help encourage repeat business but can also help bring in new sales. Social sharing buttons or referral programs make it easy for your readers to share with fellow friends while helping you capture new business.

Resources

Resources like blogs, case studies, and ebooks are just a few examples of the valuable content you can offer your audience in newsletters. For B2B industries, it’s likely that customers will be interested in the material they can relate to their own business efforts. For example, a case study on how another company has overcome the struggle of increasing lead conversion may be valuable for others in the same position. By offering these types of resources you are encouraging your customers to build their knowledge base and in turn, customers will associate value with your company.

Spotlights

Whether you’re adding a new team member or introducing a new client, spotlights are unique content pieces to share with your audience. Employee spotlights could consist of industry related tips, fun facts, reviews, and more. Showcasing a new client may involve a brief introduction but also what your company will be doing to help them. If industry appropriate, spotlights are a great place to get fun with your company personality.

Industry/Company Updates

Reviewing the latest and greatest news in your companies industry is extremely important. By sharing industry updates you’re not only educating them, but you’re also showing your readers you keep up with industry trends and you’re ready to compete. It proves your business is continuously learning and making strides to remain relevant. Updates may also include software or application announcements, especially if your business works with the applications or are widely popular within the industry.

Events

Events are a timeless resource that can hold huge value with customers. Types of events can vary and may include: webinars, networking, fundraising, educational workshops, tradeshows, and more. Newsletters can be a great space to announce these types of events as the email list typically includes the mass majority of your database. Many times hosting or attending an event can also help capture new leads.

If you’re already a pro at email newsletters, check out 8 Valuable Content Marketing Tools You Can’t Live Without.

How to Create an Effective Editorial Calendar and Grow Your Business

An effective editorial calendar can get your business on the right track fast. It will help you stay organized, come up with new ideas, reveal gaps in your publishing schedule, and ensure everyone on your team is doing what they’re supposed to.

But more than that, a well thought out editorial calendar has the ability to help you drive more traffic to your site, encourage more people to subscribe to your email list, and boost sales so you generate more revenue than ever before.

If you currently have an editorial calendar (or are looking to create one very soon) and want to learn some surefire ways to maintain it so it works for you and not against you, check out these 4 tips for creating an effective editorial calendar.

1. Choose a Good Platform

In the past, we’ve discussed the importance of having a reliable editorial calendar solution. Luckily, if you use WordPress as your content management system (CMS), there are plenty of WordPress editorial calendar plugins on the market that have the features you need to run a successful content marketing strategy.

A good editorial calendar solution will have some (or all) of the following features:

  • Visual display of your posting schedule (daily, weekly, and monthly)
  • Drag & drop interface for easy rearrangement
  • Quickedit functionality for changing titles, content, and schedules
  • Editorial comments for communicating with your team
  • Social media posting ability
  • Analytics to measure success
  • Built-in email marketing
  • Integration with third-party tools

Some of the best editorial calendars on the market today include CoSchedule and Edit Flow.

Editorial Calendar Example

Every website will require a different type of editorial calendar. Some may need to be accessible within the WordPress dashboards as seen above with Editorial Calendar; others may prefer a third-party website. Take the time to see what you and your team need to streamline the content creation process as much as possible.

2. Have a Plan

The only way your editorial calendar is going to help you become more successful is if you have a plan in mind before your start randomly scheduling posts to go live.

Here are some good questions to ask yourself as you set out to create your editorial calendar:

  • What are your overall goals?
  • Who is your target audience and what are their pain points?
  • What type of content do you want to publish on your site?
  • How often can you consistently publish content?
  • What is your content marketing budget?
  • Will you have a team? What are their assigned roles?
  • How will you measure the success of your content marketing strategy?

Answering these questions before you start filling in your editorial calendar will give you (and your team) some direction.

3. Audit Existing Content

Sometimes coming up with fresh new ideas on a regular basis can be tough, especially if you want to publish content on your website many times a week.

That’s where auditing existing content comes in handy.

  • Fill in the Gaps. Going through content that has already been published on your website will help you see the categories that are lacking content so you can draft new content based on those topics. You’ll also find areas that can be expanded on that will be perfect for standalone blog posts.
  • Update Old Content. Old blog posts are perfect for filling in content gaps on your calendar. Interfaces, images, products, and ideas all change over time. By rewriting content that is old and outdated, you keep site visitors up to date and give your site some new content.
  • Repurpose Posts. Another way you can use old content is to repurpose it to seem like new. Maybe a popular blog post can be turned into an exciting infographic. Perhaps readers will appreciate a long blog post that’s broken into actionable steps. Or maybe you can take an existing post and branch off it, taking a small idea from it and turning it into its own standalone blog post.

Getting creative with your content is one of the best ways to fill your editorial calendar.

Full Calendar Example

By having your calendar filled out at all times, like the one in Nelio Content seen above, you can see what type of content you need and when it should publish on your site so site visitors are always given high quality and engaging content that makes them want to stick around.

4. Include it All

Editorial calendars are not just for blog posts. In fact, scheduling everything in your content marketing plan will make it easier to stay organized, fill in the gaps, and see what opportunities you’re missing out on.

Try scheduling blog posts, email campaigns, social media posts, infographics, webinars, and even video content into your editorial calendar. This will give you a bird’s eye view of what’s going on at all times.

If you have a team, scheduling in your entire content marketing plan will give everyone the ability to see what they’re responsible for individually and the status of all projects.

And don’t forget to take advantage of your editorial calendar’s built-in features. For example, add editorial metadata such as content topic, title, publish dates, like the WordPress plugin Edit Flow lets you do.

Editorial Metadata Example

If you want something that mimics the popular Trello content management system, check out Kanban Boards for WordPress. With it, you can set up your editorial calendar in stages so everyone knows what stage each piece of content is on, making tracking of the content creation process easy to do.

Content Creation Status Example

If you do use Trello, and want to include the data in Trello in your WordPress dashboard, be sure to check out the relatively new WordPress plugin WP Trello.

Final Thoughts

In the end, there’s a lot that goes into a content marketing plan that goes beyond just scheduling your site’s posts. However, having a reliable editorial calendar, and knowing what to do with it, can make a world of difference.

If you create an effective editorial calendar, and set up it up to include your entire content creation process, you can publish consistent content that will drive traffic, engage your audience, expose your brand to a broader audience, and even increase sales.

Adding to that, if you’re looking for a way to complement your editorial calendar, and automate your email campaigns, try adding FeedOtter into your content marketing strategy. With a quick setup process, integration with Marketo or Pardot, and the ability to email your blog content to anyone at any time, FeedOtter helps you generate more leads and land more conversions so your business can grow.

 

5 of the Best WordPress Editorial Calendar Plugins

Starting a WordPress blog is not hard to do; but handling the content you want to post on your site can become overwhelming if you don’t have a plan. After all, you need to find a competitive niche, come up with blog post ideas, craft killer headlines, draft your content and publish consistently, and drive traffic to your site, all while hoping that your content is good enough to for site visitors to stick around and read.

Though many factors affect how successful your content marketing efforts will be, one of the most important ones is the scheduling of your site’s content.

Whether you plan to publish a new blog post once a day, once a week, or even once a month – the key is consistency. But without a strategy for planning your content’s publishing schedule, staying consistent can be challenging.

That’s why we’re here to share with you some of the top WordPress editorial calendar plugins on the market today so you can start planning how often you’re going to post on your website and develop a long-term (and very consistent) schedule.

What is an Editorial Calendar?

When it comes to content marketing, an editorial calendar is a tool used to help you organize the content creation process from start to finish.

Though it can be looked at as simply a calendar for scheduling when your blog posts will go live, a good editorial calendar will have features designed to help you with:

  • Coming up with blog post ideas
  • Assigning tasks – such as topic creation, post drafting, imagery, and editing – to members of your team
  • Accessing blog content for quick edits
  • Scheduling which posts will go live on your site and when
  • Posting your site’s content to other channels such as social media

As you can see, a solid editorial calendar solution will help streamline the content creation process and organize things so you always know the status of every blog post that will be published on your site.

So, now that you know the main goal of an editorial calendar, let’s see what solutions are available.

1. Editorial Calendar

Editorial Calendar

Editorial Calendar is a simple WordPress plugin that is suitable for those that self-publish or have a small team of writers. See an overview of your blog, when each post is scheduled to go live, and even check out this cool demo to see if this is the right solution for you.

Editorial Calendar Example

Enjoy features such as:

  • Calendar view of all posts and their respective statuses in the WordPress dashboard
  • Easy drag & drop functionality to rearrange posts
  • Draft management with the new Drafts Drawer
  • Quickedit of post titles, content, and times
  • Management of posts belonging to different authors

PRICE: FREE

2. Edit Flow

Edit Flow

Edit Flow is another great editorial calendar plugin that helps you collaborate with your team inside the WordPress dashboard. It is customizable so you can make changes to fit your needs and has everything you need to stay on track with your content marketing plan.

Edit Flow Example

Additional features include:

  • Month-by-month look at content schedule
  • Custom statuses to define your workflow’s stages
  • Threaded editorial comments so your team can communicate
  • Editorial Metadata for tracking important details
  • Automatic notifications when anything changes
  • Upcoming content in traditional story view for easy printing
  • User groups for managing team members and their roles

PRICE: FREE

3. CoSchedule

CoSchedule

CoSchedule is a premium editorial calendar solution that is full of helpful features for agencies, solopreneurs, small businesses, and in-house marketing teams. This all-in-one marketing calendar brings content creation and social media together into one useful platform so you can manage everything blog post related from one place.

CoSchedule Example

Take advantage of features such as:

  • A centralized marketing calendar for viewing the status of all content with drag & drop functionality
  • Social media scheduling to automatically share content across multiple channels
  • Marketing campaign creation for special occasions when your content schedule is going to vary
  • Email marketing management with popular email service provider integrations
  • Detailed analytics to monitor your content marketing strategy

PRICE: $20-$1200/month

4. Oasis Workflow

Oasis Workflow

Oasis Workflow is a WordPress editorial calendar plugin that’s perfect for those who run blogs with multiple authors, website owners in industries such as healthcare, law, and education, and businesses where tracking every stage is mandatory and crucial to its success.

Oasis Workflow Example

With this unique editorial calendar, you get:

  • The ability to assign, review, and publish from one platform
  • A Visual Workflow Designer with drag & drop functionality
  • User role control for accountability
  • Exclusive inbox and easy sign off when a task or project is complete
  • Custom statuses to define each stage of the workflow
  • Access to process history, complete with all comments
  • Due date and email reminders to keep everyone on track

PRICE: FREE (pro version offers features such as multiple workflows, auto-submission, front-end shortcodes, starting at $79)

5. Nelio Content

Nelio Content

Nelio Content is a robust editorial calendar solution that helps you create, schedule, and promote your website’s content on social media platforms such as Twitter, Facebook, LinkedIn, and Pinterest.

Nelio Content Example

Other features include:

  • Editorial calendar showing posts, social messages, and tasks in one place
  • Creation of content, scheduling of posts and social media messages, and drag & drop functionality to make changes
  • Automatic sharing on social media platforms of your choosing
  • Analytics for determining your best content and promoting it
  • Content Assistant to help with imagery, content tags, and internal and outbound linking to improve quality

PRICE: FREE (pro version comes with features like priority mail support, editorial tasks and comments, and social templates for $29/month)

Final Thoughts

And there you have it! The top 5 best WordPress editorial calendar plugins to help you get your content marketing strategy on track so you can post to your blog on a consistent basis.

Managing your site’s content doesn’t have to be difficult, so long as you invest a little time into making a plan. This is especially true as your blog following or business continues to scale. The more you have to handle at once, the more crucial an editorial calendar becomes.

Take a look at each of the editorial calendar solutions mentioned above, weigh the features against your individual needs and start planning right away. If you do, you’ll see a significant rise in traffic, subscribers, and even sales.

And to top it off, as you become more successful, and continue to ramp up your email marketing efforts, make sure to check out FeedOtter so you can automate RSS-based emails and create beautiful email newsletters with ease.

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Plan, Create, & Share Content with these Top Tools

One thing content marketers care the most about is creating new fresh content that helps attract more traffic. We know that great content can be beneficial in a number of ways. Some include increasing your company’s online visibility, providing value to your prospective customers, and maintaining brand awareness. Whether you’re a newbie just getting started with content marketing or well-seasoned, the objectives of putting a content piece together are the same: Plan, Create, and Share.

Here are some of the top tools that help plan, create, and share your content:

Plan

When planning your content, there are typically 2 phases; Discovery and Organizing. Discovery might look something like exploring trending hashtags or keywords. One tool I like to use is Google Trends, which allows you to enter a keyword and Google will report the frequency of it being searched as well as any related key terms or phrases. The best part is, this tool is FREE!

By looking at the “related queries” content marketers are able to pinpoint exactly what their audience needs to hear from them. For example, I can see from Google Trends that there is a large interest peak regarding what content marketing is. This shows me that a large portion of my audience may still have some reservations about what content marketing entails.

google trends

Now, when it comes to organizing I am extremely biased. This is because I am obsessed with Quip. If you haven’t heard of Quip yet, they are a Salesforce product that allows users to collaborate real-time on shared documents, spreadsheets, project plans and more. They have a fair pricing structure for businesses, but if you are a one [wo]man show then Quip is absolutely free!

quip

The interface is extremely user-friendly and allows you to stay organized with the ability to create sub-folders and, my favorite, color code them! Natively through Quip, you can utilize a number of other tools like the process bar, project tracker, kanban board, and calendar as another way to keep organized. You can also drop comments anywhere within the document to spark a conversation or note a reminder. These examples just hit the tip of the iceberg when it comes to the different possibilities with Quip. Ultimately, Quip is a great tool that can help you integrate with other platforms and collaborate with colleagues or clients.

As a content marketer, we’re sometimes creating content, like social posts or blogs, that contain other related sources such as photos. Instead of saving the photos to my desktop, I outline my content then copy and paste my photos where they belong. Quip documents can also be shared with anyone, where others can solicit feedback in real-time via the internal chat function. Another awesome feature of Quip is the ability to great-looking documents using the native tools. Personally, I’ve used them to create client project plans, content calendars, and more. One of my favorite aspects about Quip is that it cuts down the number of emails to my inbox with the real-time notifications. I have no doubt this will become your favorite tool within Quip because who doesn’t want to cut out the number of work emails they receive!

quip folders

 

quip document

 

Create

When it comes to what type of content you should be creating, it’s best practice to put yourself in the reader’s shoes and determine the best way the content can be easily interpreted. Whether it’s writing blogs, creating infographics, or ebooks Canva has a variety of templates to help bring your content to the finish line. Canva is an online graphic design tool that offers easy editing with a drag and drop feature. While they do have paid versions of Canva, including enterprise levels, I have found the free version works just fine. The only feature I feel I am missing out on is the ability to create different folders for my content.

canva home

Canva allows you to choose from 50,000+ layout templates for different types of content and search thousands of icons. While many of these icons are free, users can decide to upgrade to other icons or images. There’s also the ability to drag and drop shapes, lines, and charts. Lastly, you can upload computer photos, which can then be edited by the built-in photo editor. Canva is another one of my favorite tools I’m biased about because it’s so easy! With a breeze, you can create ebooks, infographics, social graphics and much more. To top it all off, these graphics can easily be saved by selecting the download button in the upper right corner, where users are given the option to export as a PDF, JPEG, or PNG. Thankfully there is no fussing over the exported file type.

canva templates

canva layouts

canva builder

 

Share

At this point, you’ve come up with a great plan for your content. You’ve organized what you need to get done and taken the right steps on how to get that content created. Now, you’re ready to share and optimize your content.

With the existence of several types of marketing mediums, it’s important to pinpoint which one will best connect with your audience. There are a couple of different routes to take here. Whether it be through social media, blogging, or email marketing, there are a number of tools that can help with scheduling and overall distribution.

For social media management, my favorite tool is Sendible. Of course, the platform has the ability to schedule posts, including Instagram, but it also lets you engage with your audience right from the platform feed. This is extremely beneficial as it cuts down the time of jumping from platform to platform in order to connect with customers. You can also monitor keywords to stay in-front of trending topics and most importantly users can customize their reports and dashboards to measure what’s working.

sendible

As a content marketer, you know blogging can be a tremendous resource for your company. These blogs can also act as a great resource for email marketing, whether you’re blasting your monthly subscribers or using them as valuable content for new leads. There’s a great tool called FeedOtter that allows users to easily build email templates that pull in blog posts from your website. FeedOtter seamlessly integrates with Pardot and Marketo to immediately send or schedule emails of your new posts. The platform offers out-of-box newsletter templates or you can create your own style. The beauty of FeedOtter is all the email sending and management is being done through your marketing automation platform. Therefore, unsubscribes and bounces are still effectively being managed in one area.

feedotter

Optimize your content

One significant step when sharing your content is ensuring it has been optimized. The easiest way to enhance your blog post is to assign keywords, tags, and develop the SEO. When using WordPress, one of my favorite SEO plugins is Yoast SEO. It’s by far the most self-explanatory and user-friendly tool to use for SEO optimization. Once the WordPress Plugin is downloaded, a section of every page will be dedicated to Yoast SEO where you can not only develop SEO on blog posts, but also individual pages. The Yoast section will score the SEO on the page on a number of characteristics including title, keywords, meta description, readability, and more. Most beneficial, the Yoast SEO plugin will tell users exactly what they need to work on to get good SEO.

yoast seo

 

Learn more content marketing tools you can’t live without.

Social Media for Pardot Marketers

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One of the best ways to get your content in front of a receptive audience is through social media. No secret to content marketers, social media can help you grow a new following as well as stay in front of the followers you already have. Much of marketing is about being in front of the lead at the exact time that they are ready to buy. And on another token, more touch points in a campaign generally correlates with more brand legitimacy and trust, as well as more interest in the product or service you are offering. Social media has a place in your marketing efforts, and your investment will be increased tenfold by integrating social posting with your Pardot platform.

The Benefits of Using Pardot for Social Media

A Comprehensive Picture of Your Prospects

The number one benefit to leveraging Pardot for your social media posting is that it will offer you a more comprehensive picture of your prospects and the type of content they are engaging with. The process is similar to your website tracking process. Anonymous web activity is reported, and when Prospects are cookied by Pardot, they are then matched to their web sessions. At that point, you are able to view a specific Prospect’s web activity and how it relates to the rest of their profile. Prospects can also be cookied and matched to their social media profiles, filling the missing gaps in their digital activity.

Robust Campaign Tracking

As with all other assets in Pardot (emails, forms, landing pages, files, etc), social media posts will be assigned to a campaign. This gives you more robust campaign tracking when it comes to evaluating which pieces of content have had the most face time, and how it performed across different channels.

Page Actions and Custom Redirects

A strong feature in Pardot, Page Actions allow you to trigger automated functions based on a Prospect’s visit to a particular page on you website. Think sending an autoresponder email to follow up, adjusting their score, creating a Salesforce task for a sales rep to follow up, etc. Similarly, Custom Redirects provide you tracked links that redirect to another web page. When you include these in your social media posts, you reach your Prospects on another channel to nudge them toward your web content. And if they click, it will trigger any designated automated functions and cookie them in the process.

Connecting Your Social Channels

Pardot currently allows you to connect Facebook, Twitter and LinkedIn accounts for easy posting through Pardot. These can be set up with a few easy steps.

  1. On the blue lefthand sidebar, select Admin and then Connectors.
  2. Click on the social media platform you would like to connect.
  3. Click on Create Connector.
  4. The system will refresh and the connector will show up in your list as unverified. Click on verify now, which will launch a window for you to log into Facebook and accept Pardot’s permissions.
  5. Save, and you should be all set!

How to Make Sure Prospects Are Cookied

To really take advantage of Pardot social media posting, you will want to make sure that you can cookie as many of your Prospects as possible. This happens at the point where a Prospect clicks a tracked link.

Social Links in Emails

By including social links in your email templates, you will increase the likelihood that your Prospects are found on social media. If they click on your social icons, they will be cookied and that information will now be tracked.

Those Custom Redirects Again

Because Custom Redirects are tracked, your Prospects will be cookied when they click them. Incorporating these in your social posting can help you cookie more people and trap activity that may relate back to a Prospect you already have in Pardot.

Interested in other great ways to use Pardot? Check out our guide to Pardot best practices.

8 Valuable Content Marketing Tools You Can’t Live Without

When it comes to content marketing, the goal is always to create newer and better content to attract, convert, and retain more site visitors. Not to mention, everyone wants to drive more traffic, generate more leads, and make more sales.

But you can’t just create content and hope that people come. In fact, you need to make sure what your publishing on your website has value for your readers and is relevant to what they’re looking for. Otherwise you’ll never become successful.

Now, you might feel that you’re part of the 42% of people that think they’re good at content marketing. But you should know there’s always room for improvement.

And if you’re not part of the 88% of people that use content marketing as part of their overall marketing strategy, it’s time you get started.

With that said, no matter which category you fall into, we’re here to share with you some of the very best content marketing tools to add to your arsenal so that you make the most of your time and effort.

1. Hemingway Editor

Hemingway Editor

The Hemingway Editor is a free online tool designed to proofread your content before you publish it. It can be accessed online or you can download the desktop app.

When you cut and paste your content into the editor, it will highlight things such as:

  • Lengthy, complex sentences that can be shortened
  • Phrases that can be simplified
  • Any instances of the passive voice
  • Adverbs and other phrases that can weaken your text

With the Hemingway Editor you make sure to deliver the strongest, most well-written piece of content possible, and that all of your site visitors will understand it.

2. Trello

Trello

Trello makes collaborating with your team effortless by letting you organize your content marketing strategy like a Kanban board. See your workflow in a visual way using boards, lists, and individual cards. Assign tasks to your team members, leave comments and attach files, and make sure only the people you want on each board has access.

Trello Boards

This free content marketing tool syncs across all devices, has an easy to use interface and layout, and makes sure all your content gaps are filled in immediately so you consistently publish high-quality content for your site visitors.

3. SEO SiteCheckup

SEO SiteCheckup

You should know by now that SEO is crucial to your success. After all, it doesn’t matter how great your content is if no one comes to see what you have to offer. That’s why focusing on SEO optimization so your content shows up in relevant search results is so important.

SEO SiteCheckup is a simple SEO tool that shows you how optimized your website is. Simply enter your site’s URL and let the tool analyze your site.

SEO SiteCheckup Score

After the analysis, you’ll receive an overall score that ranges between 0-100. The higher the score the more optimized your site is. If you scroll down, you’ll also see a set of common SEO issues that relate to your site and how to fix them to improve your site’s search rankings. Keep in mind, in order to use this tool free of charge, you can only analyze one site a day.

4. CoSchedule

CoSchedule

CoSchedule is one of the most well-known, and popular, content marketing calendars on the market today. It lets you create an editorial calendar that you and your team can work together on. Not to mention, it comes with features like automated social sharing of your blog’s content, a way to manage your email marketing campaigns, and detailed analytics so you can make data-driven decisions to grow your business.

In addition, CoSchedule offers a very helpful free tool, called the Headline Analyzer, which helps you create powerful headlines for your content, lead magnets, email campaigns, and more.

CoSchedule Headline Analyzer

After your headline is analyzed, you’ll receive:

  • A headline score
  • The balance of words, taking into consideration overall structure, grammar, and readability
  • A length analysis including characters and words
  • The main keywords being used
  • The type of sentiment your headline conveys

Lastly, a Google search result snippet and email subject line preview will display so you can see exactly what your site visitors and subscribers will see if you choose to use that headline.

5. Social Media Share Buttons

Social Media Share Buttons

If you want your content to reach a broader audience, there’s no better way than to encourage site visitors to share their favorite content on their own social media profiles for friends and family to see. Add popular social icons to your site such as Twitter, LinkedIn, Google+, Pinterest, Instagram, and Facebook. And rest assured, there are over 200 other social media platforms available.

6. Google Analytics

Google Analytics

To learn where your site visitors come from, and what they do once they’re on your website, it’s a good idea to sign up for a free Google Analytics account. With it, you can see how well your marketing campaigns are doing, what devices site visitors are visiting from, and whether you landing pages are converting.

Not to mention, you can view metrics like the number of pageviews and sessions, the average session duration, and even your site’s bounce rate to make sure your content is working for you, not against you.

7. HubSpot’s Blog Ideas Generator

HubSpot's Blog Ideas GeneratorPreview (opens in a new window)

If you’re having trouble thinking up of content ideas for your site’s blog, check out HubSpot’s idea generator. Simply add a few nouns to the form field and click “Give Me Blog Ideas!”

You’ll immediately be given 5 exceptional blog headlines that you can use outright or use for inspiration.

Blog Ideas

Keep your content fresh and relevant using this free tool and watch your following grow.

8. Ahrefs

Ahrefs

Ahrefs gives you a chance to dig into your content marketing strategy and view data such as the number of backlinks, where your backlinks are coming from, popular keywords, and even mentions of your brand across the web.

Ahrefs Dashboard

You can also track your competition to see what’s working for them and make sure you do the same to draw some of their site visitors your way. Check out what keywords they’re ranking for in organic search results, how much traffic their site is seeing, and even get ideas for your own content so you can keep up with the competition and even move ahead.

Final Thoughts

And there you have it! Some of the best content marketing tools available on the market today.

Of course, this list is in no way exhaustive. But it does give you a definitive head start, especially if you’re just starting out with your content marketing efforts.

Each of this tools will play a vital role in your content market strategy and help drive more traffic to your site, increase engagement, and boost conversions and sales. So, take your pick and start growing your business now.

And don’t forget, if you’re looking for an email content marketing software that can automate RSS-based emails and help you create stunning newsletters for subscribers, check out how FeedOtter can help.

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The Top 3 Free Email Builders

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As a content marketer, one of your most valued duties includes creating content and sharing it. However, using different marketing software may present as your biggest challenge. Picture this, you’re up against a tight deadline to launch an e-newsletter containing this month’s featured content, but you’ve run into a snag because your email template just doesn’t translate the way you imaged or worse isn’t rendering correctly.

If you’ve ever found yourself in this scenario, this blog is for you! By the end of this piece, you will know how to use the top free email builders and how to import your new design to use in Pardot.

 

BEE Free

BEE Free is one of the easiest email builders to use. You can drag and drop content onto email templates, including buttons, text blocks, images, and more.  With BEE Free, marketers can design sleek and modern emails with ease. This site also offers a way to export HTML to transfer into email marketing platforms.

To begin building your email template, head over to the BEE Free homepage and “Start Designing”. The site will prompt you to start your own design from scratch or select a template where you can filter through an abundance of free templates, usage types, and different industries.

 

Once you’ve selected a template you’re now ready to customize it! The drag and drop email builder gives you a seamless user experience. Once you’ve got the look you desired you want to “Save” the email template. However, if you’re using the free version, BEE Free will ask if you’d like to sign up for a paid plan or if you’d just like to download your template – you want to choose to download it.

 

After selecting to download the email, a zip file should load where you will find an image (holds all the images to the email template) and .html file. You’ll want to open this file and right-click to reveal the drop-down for “View Page Source”. This will allow you to view the code of the whole page. This is the code we’ll later copy and paste into Pardot.

 

In the Pardot email builder, you’ll want to paste the code from the page source into the HTML tab in Pardot.

 

*Note: You may receive the following alert: HTML message: An unsubscribe tag (%%unsubscribe%% or %%email_preference_center%%) is required somewhere in the body of the email. This can be done by highlighting the text you’d like to link for unsubscribers and selecting the hyperlink icon to choose the unsubscribe tag as the link type.

 

Once the HTML code is added I suggest previewing your email template and making revisions. Please note if you’re adding images to the BEE Free template, you will need to readd them to the Pardot template.

 

TOPOL.io

Similar to BEE Free, Topol.io allows users to design emails with a drag and drop tool and it’s “sooooo easy”. In comparison to BEE Free, Topol.io also provides a number of email templates but not nearly as many. One feature I believe Topol.io does better is the process of exporting the email HTML. Topol.io automatically creates a download of the .html file, rather than a zip file.

 

After selecting your email template to design, you’ll want to “Save & Download”, which will prompt an automatic download of the HTML. From here the same process as stated above should be followed to import the email HTML into Pardot.

Stripo.email

Unlike our first two contenders, Stripo requires users to sign up for a free account and caps off at 4 free downloads each month. However, Stripo.email states the download limits get reset every month. By selecting “Email Templates” in the navigation bar, you’re able to select from numerous email templates and filter by type, industry, and season.

 

“Try Out” your email template once you’ve selected the right fit and begin to make your revisions. When you’re ready to export the HTML, you will save the email template which will then prompt you to create a free user account.

 

When your new account has been registered you will be brought to an overview screen of all your email templates. Select the one you’d like to export the HTML and proceed with selecting the “Export” button > HTML > Download HTML file.

 

Not a Pardot user? Here’s a similar article for Marketo.

 

 

 

 

 

5 Types of Content You Should Publish on Your WordPress Site

Content marketing goes way beyond just publishing blog posts on your WordPress website. Unfortunately, many website owners consistently create blog posts and just stop there.

Sure, blogging brings traffic to your site, educates and informs site visitors about what you have to offer, and encourages them to convert by subscribing to your email list or buying your products.

But, you’d be surprised at how changing up the types of content you publish on your website can help drive more organic traffic to your site, improve SEO, get you more conversions than ever, and even land you more sales.

That’s why today we’re going to take a look at the 5 different kinds of content you can add to your website to give it fresh makeover for loyal followers and new visitors alike.

1. Infographics

Infographics are pieces of content that present information in a visual way. They help break data, research, statistics, and findings up into easier to digest chunks.

Not to mention, infographics are known for being viewed, shared, and loved by site visitors more than any other kind of content.

Ironically,  this infographic by CoSchedule shows you just how popular infographics are:

Infographic Example

This type of content has a long life span and engages site visitors and excites them to the point they want to tell others about it. Plus, it gives you valuable backlink juice every time it’s shared, which is great for your site’s SEO.

2. Video

Following infographics’ steps when it comes to presenting content in a visual way is video content. It’s persuasive, easy to consume, and caters to those who  have attention spans that are too short to get through entire blog posts.

In fact, 4x as many customers claim they would rather watch a video about a product than read about it.

Want an example of a video that caught a lot of people’s attention?

Just take a look at this video by Google, which has been viewed over 10 million times:

If you’re going to add video content to your website, follow these best practices:

  • Only publish videos that offer value to your target audience
  • Include a clear call to action at the end of each video, taking people to your site’s landing page if possible
  • Publish on other platforms like YouTube or Vimeo
  • Coordinate your video content to match existing blog content
  • Customize your videos to match your company’s brand and values
  • Watch the length so you don’t lose people’s interest (aim for 2-3 minutes)
  • Make your videos sharable to expand your reach

With video content expected to make up 82% of all web traffic by the year 2021, it’s time you hop on the bandwagon and add some video content to your site now, before the competition gets real tough.

3. Guides

Guides, sometimes referred to as longform content, are the perfect lead magnet to offer people in exchange for their email address. In fact, if you’re using FeedOtter to automatically send blog and RSS content directly to subscribers, sending a guide as part of an email campaign after someone subscribes is a cinch.

This content type is typically much longer than a traditional blog post and has many useful details for people to really dig into. Adding to that, its layout is much more professional looking than a simple article about a topic.

Even Neil Patel, one of the industry’s leading digital marketers, says some of his most popular content comes in the form of guides. And he doesn’t even ask for an email address to read it:

Guide Example

Guides integrated into your site’s blog, as part of locked content, or as a content upgrade for subscribing, are comprehensive, help establish you as an authority in your industry, and make it so people don’t have to look elsewhere about a particular topic because you’ve literally covered it all.

4. How-to Content

How-to guides are a great way to teach your target audience something new. They have immense long tail keyword potential, thanks to “How to” queries, and even help boost your site’s SEO.

And best of all, they offer lots of value to your site visitors:

How-to Content Example

If you want to write exceptional tutorial content, follow these guidelines:

  • Introduce the problem site visitors are facing
  • Introduce your solution to their problem
  • Discuss your solution using easy to understand steps
  • Summarize and provide a conclusion

Always include step by step instructions and images when you can to make sure anyone reading your how-to guide can follow along. And don’t forget the call to action at the end of the post letting people know how they can tap into the solution you’ve provided if it happens to be a product or service you offer.

5. Templates and Checklists

Offering people solutions is not always easy to do in a typical blog post. The pain point isn’t always clear, and neither is the solution. However, if you create a simple (yet actionable) template or checklist, you can guarantee people will know exactly what to do.

And the great thing is, this type of content can be used over and over by site visitors. Plus, you can create a checklist out of almost any blog post you’ve written.

For example, check out HubSpot’s Ultimate Webinar Checklist. It highlights everything you could possibly need to know about how to create a webinar in a practical and useful way.

Checklist Example

One of the best ways to use this type of content is to add one at the end of blog posts as a call to action.

Plus, they should be simple, clear, and concise (like this one from Digital Marketer) and always including your site’s branding so people remember where this helpful information came from.

Final Thoughts

And there you have it! Some of the different types of content you should be publishing on your WordPress site starting now. Of course, this isn’t a comprehensive list of all the kinds of content you can create. Nor does this mean that you should forgo blogging altogether. In fact, blog content can still be the main type of content you publish.

But if you’re looking to increase traffic, generate more leads, drive sales, and improve your search rankings, you should definitely give some of these a try.

And, when you find that site visitors like a specific type of content, make sure to add it to your editorial calendar. That way you give people what they want and you reap the benefit.

Featured Image Credit