The dreaded newsletter — It's something that every company strives to send but also wonders if it's worthwhile. Most of the time your newsletter list consists of current customers or maybe even leads that weren't ready to buy. A company newsletter is a great way to maintain brand awareness with your customers. Newsletters can also […]

We recently showed you how to create a one-off email for Marketo using the BEE Free site which is a great, easy option when you’re tired of the Marketo editor. But, what if you want to re-use one of those emails just like the pre-built Marketo email templates? Not a problem! And no, you don’t […]

As a content marketer, one of your most valued duties includes creating content and sharing it. However, using different marketing software may present as your biggest challenge—especially when it comes to free email builders. Picture this, you're up against a tight deadline to launch an e-newsletter containing this month's featured content, but you've run into […]

At my last company, our small marketing team struggled to identify our company blog's real impact on business. A seemingly simple task is often complicated because today, most companies host their blog inside their corporate website ala https:pardot.com/blog. This makes reporting and isolating only the blog visitor metrics more challenging. The key to uncloaking your […]

Updated September 2020 Your company's blog—and subsequent blog subscription form—is one of the most important tools for growing your marketing database. It's also a great way to bring visitors back to your website thereby increasing the chance they will inquire about your products or services. In this week's post, we'll walk through how to create […]