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5 Things You Need to Know for Building Marketo Email Templates

Emailing your content with Marketo is a great way to reach your audience directly in their inbox. Using Marketo’s email builder can be difficult and always comes with its own set of challenges. We recently dug into creating and design our own Marketo email templates and the ability to email your podcast with Marketo. Here’s […]

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How to Create a Killer Company Newsletter

The dreaded newsletter — It’s something that every company strives to send but also wonders if it’s worthwhile. Most of the time your newsletter list consists of current customers or maybe even leads that weren’t ready to buy. A company newsletter is a great way to maintain brand awareness with your customers. Newsletters can also […]

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How to Create an Editable Marketo Email Template Using BEE Free

We recently showed you how to create a one-off email for Marketo using the BEE Free site which is a great, easy option when you’re tired of the Marketo editor. But, what if you want to re-use one of those emails just like the pre-built Marketo email templates? Not a problem! And no, you don’t […]

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The Top 3 Free Email Builders to Use in Pardot

As a content marketer, one of your most valued duties includes creating content and sharing it. However, using different marketing software may present as your biggest challenge—especially when it comes to free email builders. Picture this, you’re up against a tight deadline to launch an e-newsletter containing this month’s featured content, but you’ve run into […]

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Need Data? Create a Company Blog Dashboard in Google Analytics

At my last company, our small marketing team struggled to identify our company blog’s real impact on business. A seemingly simple task is often complicated because today, most companies host their blog inside their corporate website ala https:pardot.com/blog. This makes reporting and isolating only the blog visitor metrics more challenging. The key to uncloaking your […]

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How to Create a Blog Subscription Form for Your Company Blog in Pardot

Updated September 2020 Your company’s blog—and subsequent blog subscription form—is one of the most important tools for growing your marketing database. It’s also a great way to bring visitors back to your website thereby increasing the chance they will inquire about your products or services. In this week’s post, we’ll walk through how to create […]

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