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Category: how to

November 19, 2019
Multiple RSS Email Setup and Automation with FeedOtter

The advanced Multiple RSS Feed Options found within FeedOtter allow you to connect multiple content source feeds into one email newsletter. That way, you can present multiple content feeds from different categories in one email instead of sending out a campaign for each feed — and as the content cheerleaders we are, that’s exciting!  To […]

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October 17, 2019
Creating Accurate RSS Email Reports in Marketo

Today I'm going to walkthrough how to create accurate RSS email reports that show detailed stats for each automatic RSS-based email from Marketo. In the past, automating an RSS email with Marketo required you to overwrite and send the same email resulting in inaccurate reporting. FeedOtter was built with this in mind, by marketers just […]

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September 12, 2019
9 B2B Content Marketing Tactics to Try in Q4

In a world of adblockers and content saturation, it’s getting harder than ever for marketers to reach their target consumers. Content marketing offers an authentic way to entice new prospects and nurture existing leads but how does your content cut through all the noise in the digital world? Many marketers stick with the same old […]

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August 12, 2019
10 Ways to Make Contacts Look Forward to Your B2B Marketing Emails

With so many emails flooding people’s inboxes, it’s more important than ever to refine and create a strong email marketing strategy for your leads and clients. Understanding what your contacts need out of your emails as opposed to what your business needs, you can create emails that offer value to your contacts and thus produce […]

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July 30, 2019
How to Measure Your B2B Blog Posts

One of the biggest hang-ups when it comes to blogging isn’t writing content for the blog itself, but, measuring the blog and judging whether it is performing well or not. We hear from marketers all the time that they want to do a better job of measuring their blog posts, so, we created this post […]

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July 12, 2019
The Dangers of Not Emailing Your Blog Posts

Consistent blogging just makes good business sense. It increases SEO, establishes thought leadership, moves leads through the sales funnel and helps consumers establish a connection with your brand. To make the most out of your brand’s blogging strategy, it’s crucial to email your blog posts to keep your audience engaged. If you don’t email your […]

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