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How To Remove "This Post First Appeared" From Your Blog's RSS Feed in WordPress

“How can I get rid of the ‘This post first appeared on’ sentence on my blog’s RSS feed?”  That’s a popular question that FeedOtter receives often from marketers. The sentence ‘This post first appeared on’ seems innocuous enough, but can actually be problematic. In an age where marketers are repurposing content and updating old posts […]

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10 Bona Fide Tips for Creating B2B Marketing Emails Your Contacts Will Crave

With so many marketing emails flooding people’s inboxes, it’s more important than ever to refine and create a strong email marketing strategy for your leads and clients. Understanding what your contacts need out of your emails as opposed to what your business needs, you can create emails that offer value to your contacts and thus […]

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10 Unique Ways to Grow Your B2B Blog Subscriber List

So, you have a B2B blog and are producing great content, but it may feel like that content isn’t getting viewed as much as you would like. And let’s face it, being in the B2B world, we don’t want people to just read our blogs, we want them to subscribe to them so that we […]

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Multiple RSS Email Setup and Automation with FeedOtter

The advanced Multiple RSS Feed Options found within FeedOtter allow you to connect multiple content source feeds into one email newsletter. That way, you can present multiple RSS feeds from different categories in one email instead of sending out a campaign for each feed—and as the content cheerleaders we are, that’s exciting!  To be a […]

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Creating Accurate RSS Email Reports in Marketo

Updated September 2020. Today I'm going to walk through how to create accurate RSS email reports that show detailed stats for each automatic RSS-based email from Marketo. In the past, automating an RSS email report with Marketo required you to overwrite and send the same email resulting in inaccurate reporting. FeedOtter was built with this […]

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9 B2B Content Marketing Tactics to Try in Q4

Updated September 2020. In a world of adblockers and content saturation, it’s getting harder than ever for marketers to reach their target consumers. Content marketing offers an authentic way to entice new prospects and nurture existing leads but how does your content cut through all the noise in the digital world? Many marketers stick with […]

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