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3 Useful Ways You Can Create Email Content By Integrating an RSS Feed Into Pardot

Here at FeedOtter, something that’s usually on our minds is how to streamline the process of creating routine, content emails and newsletters that you can easily push to your email sending platform. And what better way to automate content emails than adding an RSS feed into Pardot? Let’s look at the need for an RSS […]

By Kat Lee

A/B Subject Line Test Marketo RSS Emails In 7 Easy Steps

When it comes to marketing, emailing your clients and prospects is a great touchpoint for interaction with customers. Using Marketo’s A/B Subject line test will help you ensure you have the perfect attention-grabber for your emails. When emailing, many emails go straight to the trash or unread. How can this be reduced? According to Yes […]

By Kat Lee

How to Set Up a MailChimp RSS Campaign with FeedOtter in 5 Easy Steps

While MailChimp is undoubtedly a great email marketing tool with increasingly greater tools as they expand their product offerings, their RSS email creation tool leaves much to be desired. It’s a tedious, time-consuming process, so for this post, I decided to create a MailChimp RSS campaign in both MailChimp and FeedOtter to share my takeaways […]

By Jennifer Bowman

How To Remove “This Post First Appeared” From Your Blog’s RSS Feed in WordPress

“How can I get rid of the ‘This post first appeared on’ sentence on my blog’s RSS feed?” That’s a popular question that FeedOtter receives often from marketers. The sentence ‘This post first appeared on’ seems innocuous enough, but can actually be problematic. In an age where marketers are repurposing content and updating old posts […]

By Andy Theimer

10 Bona Fide Tips for Creating B2B Marketing Emails Your Contacts Will Crave

With so many marketing emails flooding people’s inboxes, it’s more important than ever to refine and create a strong email marketing strategy for your leads and clients. Understanding what your contacts need out of your emails as opposed to what your business needs, you can create emails that offer value to your contacts and thus […]

By Kristen Matthews

10 Unique Ways to Grow Your B2B Blog Subscriber List

So, you have a B2B blog and are producing great content, but it may feel like that content isn’t getting viewed as much as you would like. And let’s face it, being in the B2B world, we don’t want people to just read our blogs, we want them to subscribe to them so that we […]

By Kristen Matthews

Multiple RSS Email Setup and Automation with FeedOtter

The advanced Multiple RSS Feed Options found within FeedOtter allow you to connect multiple content source feeds into one email newsletter. That way, you can present multiple RSS feeds from different categories in one email instead of sending out a campaign for each feed—and as the content cheerleaders we are, that’s exciting! To be a […]