marketing automation Archives

Dangers of Not Emailing Your Blog Posts in 2023

In today’s digital landscape, where content is abundant and attention spans are fleeting, promoting your blog posts effectively is more critical than ever. Neglecting email marketing as a means of distributing your blog content can have severe consequences. In this article, we’ll explore the dangers of overlooking email promotion in 2023, backed by data and […]

By Andy Theimer

A/B Subject Line Test Marketo RSS Emails In 7 Easy Steps

When it comes to marketing, emailing your clients and prospects is a great touchpoint for interaction with customers. Using Marketo’s A/B Subject line test will help you ensure you have the perfect attention-grabber for your emails. When emailing, many emails go straight to the trash or unread. How can this be reduced? According to Yes […]

By Andy Theimer

How to Use Eloqua for Content Marketing

Previously we’ve talked about using Pardot to create an effective content strategy, but Pardot is not the only marketing automation tool on the block. Did you know that you can also use Eloqua for content marketing to create and leverage a content strategy? Content marketing — and subsequently, content strategy — is an invaluable component […]

By Jennifer Bowman

Emailing Blog Posts: 7 Crucial Reasons Why it Needs to Be Part of Your Marketing Strategy

Consistent blogging makes good business sense. It increases SEO, establishes thought leadership, moves leads through the sales funnel, and helps consumers establish a connection with your brand. To make the most out of your brand’s blogging strategy, it’s crucial to add emailing blog posts to that list to keep your audience engaged. If you don’t […]

By Kristen Matthews

Is Your Lead Nurturing Strategy Doing More Harm Than Good? 5 Common Mistakes You May Be Making

Are you having trouble turning leads into sales? This could be because you’re not maximizing your lead nurturing strategy. Or maybe your lead nurturing strategy is doing more harm than good. Don’t fret, because this post is here to help you identify mistakes you may be making in your lead nurturing strategy and once these […]

By Kristen Matthews

How DivvyHQ Became an Essential Content Marketing Platform

DivvyHQ is a content marketing platform that is a planning and workflow tool used by heavy-hitting content producers like Aflac, Red Bull, Mercedes-Benz, the National Geographic Channel, and many others. We talked to DivvyHQ co-founder Brody Dorland about how the content marketing platform company got started and how a company lines up high-value customers like […]

By Andy Theimer

How Email Drip Campaigns Can Supercharge Your Sales Funnel

Email marketing comes in all shapes and forms. It can be a simple one-time message blasted out to all your contacts, or it can be a large-scale multi-tiered campaign carefully dripped out to specific customers at key times. In order to truly understand the how, when, and why of email drip campaigns and email marketing, […]

By Kristen Matthews

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Category: marketing automation

Dangers of Not Emailing Your Blog Posts in 2023

A/B Subject Line Test Marketo RSS Emails In 7 Easy Steps

How to Use Eloqua for Content Marketing

Emailing Blog Posts: 7 Crucial Reasons Why it Needs to Be Part of Your Marketing Strategy

Is Your Lead Nurturing Strategy Doing More Harm Than Good? 5 Common Mistakes You May Be Making

How DivvyHQ Became an Essential Content Marketing Platform

How Email Drip Campaigns Can Supercharge Your Sales Funnel

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