When it comes to marketing, emailing your clients and prospects is a great touchpoint for interaction with customers. Using Marketo’s A/B Subject line test will help you ensure you have the perfect attention-grabber for your emails. When emailing, many emails go straight to the trash or unread. How can this be reduced? According to Yes […]

Emailing your content with Marketo is a great way to reach your audience directly in their inbox. Using Marketo’s email builder can be difficult and always comes with its own set of challenges. We recently dug into creating and design our own Marketo email templates and the ability to email your podcast with Marketo. Here’s […]

Recently I hosted a webinar on Emailing Your Podcast With Marketo. Podcasting in the B2B space is becoming increasingly popular as a medium for sharing your content and thought leadership. The best way to share that content – emailing your podcast episodes directly to subscribers. That’s why I decided to carve out time to discuss […]

Email marketing is a necessity for lead generation, traffic back to your website and ROI; but, too many marketing emails to the same potential leads can turn people away from your content. Marketo understands this concept and created communication limits for their emails to prevent sending too many emails. Along with communication limits, Marketo also […]

Updated September 2020. Today I’m going to walk through how to create accurate RSS email reports that show detailed stats for each automatic RSS-based email from Marketo. In the past, automating an RSS email report with Marketo required you to overwrite and send the same email resulting in inaccurate reporting. FeedOtter was built with this […]

DivvyHQ is a content marketing platform that is a planning and workflow tool used by heavy-hitting content producers like Aflac, Red Bull, Mercedes-Benz, the National Geographic Channel, and many others. We talked to DivvyHQ co-founder Brody Dorland about how the content marketing platform company got started and how a company lines up high-value customers like […]

Updated September 2020. Marketo users can wear a lot of different hats over the course of a day—from content marketer to web developer, it can get a bit overwhelming. Trust me, I know. I’m right there with you! So to help you all out, I’ve put together the top five content marketing tools for Marketo […]