The FeedOtter Blog

Helpful articles on marketing automation, email marketing, and best practices with Marketo, Pardot, and Eloqua.

HTML EMAIL CODING with VISUAL STUDIO CODE

Email Coding Tools: The Best Visual Studio Code Extension for HTML Email Developers

We’ve come a long way in HTML email coding and design…but the tools still feel a bit dull and hindering at times. If you’ve used Dreamweaver recently, you know what I’m talking about. It has limited modern support and just hasn’t kept pace with developer’s evolving needs. On the flip side, there are platforms out […]

By Kira Bishop

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The Hidden Cost of Manual Newsletter Ops

Did you know the average marketer spends over 4 hours building just one newsletter? Stretch that across a month’s sends, and suddenly a big chunk of your week is buried in copy-paste, formatting, and QA. For digital publishing teams, the pressure is on to scale email delivery, boost engagement, and prove ROI—all without wasting time […]

By Kira Bishop

Content Distribution with ActiveCampaign Integration

Streamline Content Distribution: How FeedOtter and ActiveCampaign Transform Email Campaigns

Managing an online content publication brings its own suite of challenges, from effective content distribution to subscriber engagement; sponsorships to performance analytics. That’s why so many marketers and content publishers have turned to ActiveCampaign, a marketing automation tool that’s famous for its powerful automation and segmentation capabilities that alleviate a chunk of manual work. On […]

By Maria Myre

How to Set Up A Blog Subscription with ActiveCampaign

Over the last couple of articles, we’ve explored the topic of automated blog subscription tools and how they can help you expand your content’s audience while growing your email list strategically. Today, we’ll dive into the process of setting up an automated blog subscription form on your website using ActiveCampaign, one of the more popular […]

By Maria Myre

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How to Set Up a Blog Subscription with HubSpot

By Maria Myre

How to Set Up a Blog Subscription for Your Website with MailChimp

We’ve talked in depth about automated blog subscriptions and how you can strategically use them to amplify the reach of your content while building your email list. Today, we’re taking a look at how to practically set up an automated blog subscription with Mailchimp, one of the most popular ESPs (Email Service Providers) for businesses […]

By Maria Myre

the complete guide to automated blog subscriptions

The Complete Guide to Blog Newsletter Subscriptions

A blog newsletter is a powerful way to convert website visitors who land on your blog—and build strong connections that lead to higher content ROI and business growth. When paired with a solid content strategy, your blog email subscription allows you to directly deliver updates, insights, and personalized content to your audience, keeping your users […]

By Maria Myre

How to Build a Winning B2B Email Marketing Automation Strategy

If you’re still managing your email campaigns manually, or if you’re dabbling in automation without a solid strategy, you’re leaving opportunities—and revenue—on the table. Email marketing automation looks different for every company, but the end result is the same: it allows your team to deliver the right message to the right audience at the right […]

By Maria Myre

Header Image Blog Subscription Using Pardot

The Publisher’s Guide to Building an Automated Blog Subscription using Pardot

For publishing companies, growing a base of loyal blog subscribers isn’t just a numbers game; it’s a strategic move toward building a dedicated, engaged audience that fuels sustainable revenue. Today, we’re focusing on tactics that drive meaningful engagement and long-term audience retention by creating a blog subscription using Pardot. With a well-structured campaign, you can […]

By Andy Theimer

Improve Email Engagement with Dynamic Content in Pardot

In today’s digital landscape, personalized interactions have become the standard. From ultra-curated social feeds to customized search results pages, the majority of consumers simply take personalization as a standard. One of the challenges marketers continue to face is how to bring this same level of personalization to email marketing. Fortunately, Pardot users have a slew […]

By Maria Myre

B2B Newsletters & Instagram: Create More Engaging Emails with Social Content

Instagram digests can be a powerful addition to your B2B email strategy, allowing you to showcase social content, highlight trends, or keep your subscribers in the loop on what’s happening with your brand. In this article, we’ll take a look at some of the benefits of using Instagram within your email newsletter—and how to make […]

By Maria Myre

6 Key Ways to Create Smarter Email Automations with Pardot

Email marketers are often under pressure to streamline and automate their efforts … without sacrificing high quality outputs and a personalized touch. Whether you’re sending newsletters, product updates, or nurturing leads, there are some quick and easy ways to automate all or part of your email campaigns in Pardot to help save time and maintain […]

By Maria Myre

Top B2B Newsletter Examples from 2024 (& where to find more)

How do you create a high-quality newsletter, send it out consistently, and still have enough time and energy to stay on top of the latest trends? It’s an evergreen challenge, and one that can unfortunately make the difference between a successful newsletter publication, and one that slowly fizzes out over time as newer, more cutting […]

By Maria Myre

Pardot Personalization Tokens for Newsletters Made Simple

Personalizing your emails can be a great way to engage and connect with your subscribers. By dynamically inserting subscriber-specific information, like names, job titles, or recent interactions, you can use personalization tokens to transform generic newsletters into highly targeted communications that engage and convert. Today, we’re taking a look at which tokens are available to […]

By Andy Theimer

Best Martech Tools to Grow and Scale Your Operations

Did you know that a recent study in the UK found that 54% of marketers are using 50 platforms or more in their martech tech stack? The study went on to unearth a fact that might come as no surprise: the majority of marketers are looking to simplify their tech stack in the next 12 […]

By Maria Myre

How to Improve Email Deliverability for B2B Newsletters in 2024

Email deliverability is all about making sure your emails land in your recipient’s inbox instead of their spam folder. Unfortunately, an estimated 14.3% of all B2B emails go missing, or are otherwise caught by spam filters.

By Maria Myre

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