email marketing Archives

5 Ways You Can Use B2B Content Marketing for Lead Generation and Conversion

Content marketing is shown to be three times more successful than traditional marketing strategies and can even cost less than doing things the old fashioned way. Knowing this, content marketing can be extremely beneficial for your business when done correctly. Let’s examine five ways you can leverage B2B content marketing for lead generation and conversion. […]

By Kristen Matthews

How to Create a Killer Company Newsletter

The dreaded newsletter — It’s something that every company strives to send but also wonders if it’s worthwhile. Most of the time your newsletter list consists of current customers or maybe even leads that weren’t ready to buy. A company newsletter is a great way to maintain brand awareness with your customers. Newsletters can also […]

By Andy Theimer

How to Create an Editable Marketo Email Template Using BEE Free

We recently showed you how to create a one-off email for Marketo using the BEE Free site which is a great, easy option when you’re tired of the Marketo editor. But, what if you want to re-use one of those emails just like the pre-built Marketo email templates? Not a problem! And no, you don’t […]

By rkoonse

The Top 3 Free Email Builders to Use in Pardot

As a content marketer, one of your most valued duties includes creating content and sharing it. However, using different marketing software may present as your biggest challenge—especially when it comes to free email builders. Picture this, you’re up against a tight deadline to launch an e-newsletter containing this month’s featured content, but you’ve run into […]

By Andy Theimer

Learn 4 Tools to Determine Audience Segmentation in Pardot

What is Audience Segmentation? As a content marketer, it’s common to hear that segmenting your data is important, but do you know why it matters? Segmenting your customer data allows you to pinpoint different subgroups that relate to another in one or more ways. This simple strategy can be extremely beneficial to a content marketer. […]

By Andy Theimer

Pardot Engagement Studio: How to Build a Workflow in 3 Easy Steps

A workflow can be summed up in one phrase. They can save you a ton of time! Specifically, a workflow is a sequence of actions that are automated based on set criteria. This criterion is usually established by a prospect’s behavior and/or data your business has collected on that individual. A workflow can be built […]

By Andy Theimer

5 Ways to Enrich Subscriber Data in Email Marketing

Getting good subscriber data about email and CRM lists can be challenging for even the savviest email marketer. Privacy is a big concern for many people, and that means some of your subscribers will dig in their heels at the thought of handing over anything more than their email address. Basic facts like age and […]

By Amanda

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Category: email marketing

5 Ways You Can Use B2B Content Marketing for Lead Generation and Conversion

How to Create a Killer Company Newsletter

How to Create an Editable Marketo Email Template Using BEE Free

The Top 3 Free Email Builders to Use in Pardot

Learn 4 Tools to Determine Audience Segmentation in Pardot

Pardot Engagement Studio: How to Build a Workflow in 3 Easy Steps

5 Ways to Enrich Subscriber Data in Email Marketing

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