Email Marketing Archives

The State of Personalized Content in Pardot Emails & Newsletters

Last week, I gave a webinar presentation on the State of Personalized Content in Pardot Emails & Newsletters. I covered big topics like: Giving subscribers a way to tell you what topics of content they want. Looking at several preference center options. Email best practices for saving time. What personalization options are available in Pardot […]

By Andy Theimer

Are you honoring your email preference center?

I’ve been working with Pardot users to optimize their email content for years. One of the most common challenges I see for any team is honoring email preferences. Every team I work with aims to provide users with relevant content. The preference center is a tool to help marketing teams send the right message at […]

By Andy Theimer

Using the Marketo Operational Email in FeedOtter

Using the Marketo Operational Email Feature With FeedOtter In 4 Easy Steps

Email marketing is a necessity for lead generation, traffic back to your website and ROI; but, too many marketing emails to the same potential leads can turn people away from your content. Marketo understands this concept and created communication limits for their emails to prevent sending too many emails. Along with communication limits, Marketo also […]

By Andy Theimer

The Top Free Email Builders to Use with Eloqua in 2021

As any modern marketer will tell you, your marketing emails’ design is almost as important as the content — if not more. However, not everyone is a designer or has the capacity to spend hours coding multiple emails for various campaigns. Free email builders have become a valuable asset to many marketers because they solve […]

By Jennifer Bowman

How to Set Up a MailChimp RSS Campaign with FeedOtter in 5 Easy Steps

While MailChimp is undoubtedly a great email marketing tool with increasingly greater tools as they expand their product offerings, their RSS email creation tool leaves much to be desired. It’s a tedious, time-consuming process, so for this post, I decided to create a MailChimp RSS campaign in both MailChimp and FeedOtter to share my takeaways […]

By Jennifer Bowman

How to Use Eloqua for Content Marketing

Previously we’ve talked about using Pardot to create an effective content strategy, but Pardot is not the only marketing automation tool on the block. Did you know that you can also use Eloqua for content marketing to create and leverage a content strategy? Content marketing — and subsequently, content strategy — is an invaluable component […]

By Jennifer Bowman

19 Resources That’ll Make You Better at Email Automation

Email automation is a cornerstone of any great marketing program, especially when done right. The right tools and resources help you cut down on hours spent doing manual tasks, freeing your schedule to focus on higher-priority projects. And, as we approach 2021, there certainly is no shortage of email automation resources. But how do you […]

By Jennifer Bowman

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Category: Email Marketing

The State of Personalized Content in Pardot Emails & Newsletters

Are you honoring your email preference center?

Using the Marketo Operational Email Feature With FeedOtter In 4 Easy Steps

The Top Free Email Builders to Use with Eloqua in 2021

How to Set Up a MailChimp RSS Campaign with FeedOtter in 5 Easy Steps

How to Use Eloqua for Content Marketing

19 Resources That’ll Make You Better at Email Automation

Automate Your Newsletter Today