Category: marketing automation

4 Marketing Tasks You Should Automate and 2 Tasks You Shouldn’t

Inbound marketing takes up tons of time. If you’re creating custom content, social posts, targeted emails—it can be overwhelming. Like all other industries, automation has made inbound marketing easier for the average marketer. About 51% of companies use marketing automation, and even more plan to move forward with new technologies. There are tons of programs […]

By Amanda

HubSpot vs. Pardot for Marketing Automation

At the turn of the millennium, the world of marketing welcomed HubSpot and Pardot in 2005 and 2006, respectively. These two companies have since changed the game of traditional marketing, rewriting the rules of customer relationship and campaign management with the introduction of marketing automation. Essentially, marketing automation runs on software that manages and organizes […]

By Amanda

5 Creative Ways to use Marketing Automation to Create a Personal Touch

According to the Kapost Blog, every day “the average customer will be exposed to 2,904 media messages. They will pay attention to only 52 of those messages, and positively remember only 4.” If you want your company’s message to be one of those four that sticks out in consumers’ minds, you might want to think […]

By Amanda

Lead Generation vs. Lead Nurturing: The Best Marketing Automation Results

With more businesses embracing marketing automation to save time and increase business for their company, I began to wonder what the ideal use of marketing automation really is. Should you spend your marketing efforts on generating new leads or nurturing existing ones? Which strategy is best for your company to build relationships and increase conversions? […]

By Andy Theimer

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