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5 Creative Ways to use Marketing Automation to Create a Personal Touch

According to the Kapost Blog, every day “the average customer will be exposed to 2,904 media messages. They will pay attention to only 52 of those messages, and positively remember only 4.” If you want your company’s message to be one of those four that sticks out in consumers’ minds, you might want to think […]

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Lead Generation vs. Lead Nurturing: The Best Marketing Automation Results

With more businesses embracing marketing automation to save time and increase business for their company, I began to wonder what the ideal use of marketing automation really is.  Should you spend your marketing efforts on generating new leads or nurturing existing ones? Which strategy is best for your company to build relationships and increase conversions? […]

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