best practices Archives

9 Ways to Announce New Product Features Through Content Marketing

Do you have some cool new product features that you’re about to launch but don’t know how to tell your target consumers about them? Or maybe you want to tell your current clients about features they can upgrade to? Or maybe both? This post is here to help, because launching a new feature and marketing […]

By Kristen Matthews

7 Keys to Creating Emails That Engage and Convert B2B Buyers

Email is the most impactful (and affordable) way to communicate with your customers. For every $1 that you spend in email marketing, you stand to gain a $44 return on investment. Also, despite the fanfare behind social media platforms such as Facebook and Instagram, email marketing still reigns supreme. Research shows that email marketing is […]

By Rachel Foster

10 Awesome Content Marketing Metrics You Should Know

If you’re reading this post, then you probably already know that content marketing is a crucial strategy for your brand. However, having clearly defined targets and awesome content isn’t enough. Having a plan to analyze your content promotion and track it from ideation to fruition is critical, so you’ll be able to build off of […]

By Kristen Matthews

Promote Content With These 8 Tips Proven to Drive Leads and Brand Interest

If you’re like most marketers, you feel like you’ve been creating engaging content all along, but it just doesn’t get as many views as you need it to. You’ve put a lot of work into creating content and you know that readers would love it…if you could just get them to read it. Sound familiar? […]

By Kristen Matthews

Creating a Story Map from A to Z

Story mapping is a practice that can be applied to many verticals to organize and visualize a new project, including (but not limited to); customer or product journey, go-forward plans, or basic project management. The process is useful when collaborating with multiple stakeholders to understand key objectives, communicate on workflow, and visualize progress. Story maps […]

By Amanda

5 Ways You Can Use B2B Content Marketing for Lead Generation and Conversion

Content marketing is shown to be three times more successful than traditional marketing strategies and can even cost less than doing things the old fashioned way. Knowing this, content marketing can be extremely beneficial for your business when done correctly. Let’s examine five ways you can leverage B2B content marketing for lead generation and conversion. […]

By Kristen Matthews

Story Mapping 101: How This Organization Strategy Can Set Your Business Apart

User story mapping is relatively simple: you’re talking about a user’s experience with your product in a format that explains their journey like a story. The concept was invented by Jeff Patton because he noticed that oftentimes people would get lost in arguments about a product’s features, and the actual user experience would get put […]

By Amanda

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Category: best practices

9 Ways to Announce New Product Features Through Content Marketing

7 Keys to Creating Emails That Engage and Convert B2B Buyers

10 Awesome Content Marketing Metrics You Should Know

Promote Content With These 8 Tips Proven to Drive Leads and Brand Interest

Creating a Story Map from A to Z

5 Ways You Can Use B2B Content Marketing for Lead Generation and Conversion

Story Mapping 101: How This Organization Strategy Can Set Your Business Apart

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