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6 Ways to Use Your Company Newsletter Content for Employee Growth

While producing content is obviously great for driving traffic to your website, increasing your SEO, and educating and informing your readers, it can also be extremely beneficial for your employees. When businesses create content, it’s often with consumers in mind as their target audience, and while this is great, it doesn’t have to mean that […]

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Need Data? Create a Company Blog Dashboard in Google Analytics

At my last company, our small marketing team struggled to identify our company blog’s real impact on business. A seemingly simple task is often complicated because today, most companies host their blog inside their corporate website ala https:pardot.com/blog. This makes reporting and isolating only the blog visitor metrics more challenging. The key to uncloaking your […]

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How to Create a Blog Subscription Form for Your Company Blog in Pardot

Updated September 2020 Your company’s blog—and subsequent blog subscription form—is one of the most important tools for growing your marketing database. It’s also a great way to bring visitors back to your website thereby increasing the chance they will inquire about your products or services. In this week’s post, we’ll walk through how to create […]

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How To Create a Pardot Blog Subscriber Campaign

This post is going to serve as the cornerstone for several upcoming how-to blog posts. In this article, I will walk you through the task of creating a new blog subscriber campaign in Pardot. If you are experienced with Pardot, feel free to skip ahead to Part 2. If you are unfamiliar with Pardot or […]

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Creating Multiple Blog Subscription Options in 5 Easy Steps With Pardot

Today I’m going to teach you how to give your blog subscribers multiple blog subscription options using a Pardot custom field, form, and several dynamic lists. Finally, we will use FeedOtter to auto-create and send your RSS blog emails. If you don’t already have a FeedOtter subscription, you may want to sign up for one […]

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