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Creating a Story Map from A to Z

Story mapping is a practice that can be applied to many verticals to organize and visualize a new project, including (but not limited to); customer or product journey, go-forward plans, or basic project management. The process is useful when collaborating with multiple stakeholders to understand key objectives, communicate on workflow, and visualize progress. Story maps […]

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Story Mapping 101: How This Organization Strategy Can Set Your Business Apart

User story mapping is relatively simple: you’re talking about a user’s experience with your product in a format that explains their journey like a story. The concept was invented by Jeff Patton because he noticed that oftentimes people would get lost in arguments about a product’s features, and the actual user experience would get put […]

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The Top 3 Free Email Builders to Use in Pardot

As a content marketer, one of your most valued duties includes creating content and sharing it. However, using different marketing software may present as your biggest challenge—especially when it comes to free email builders. Picture this, you’re up against a tight deadline to launch an e-newsletter containing this month’s featured content, but you’ve run into […]

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Is Your Source Code SEO-Friendly? 7 Simple Tweaks to Make Today

There’s more to on-page SEO than just content. Your web copy and blog indeed have a big impact on how you rank in Google and other major search engines, but if you don’t audit your source code regularly, too, you’re missing part of the picture. Here are seven simple things you can do to improve […]

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6 Tips to Help Grow Your Blog Traffic (Without Obsessing Over SEO)

Have you ever wonder how to not only grow an audience for your blog but a committed audience? One that comes back to read your content and, potentially, grow your business? It’s easy to say you’re going to grow your blog traffic and then pay for ads, social posts, email lists, and more, but it […]

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7 Story Mapping Programs and How to Use Them To Increase Engagement

Story Mapping is a technique that product owners use to gather all of their user story elements while providing a bigger picture. This method is also useful for stakeholders who want to track the progress of their projects. The importance of online story mapping programs lies in the fact that they are great for working […]

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UTM Tracking Best Practices For Content Marketing and A Step-By-Step Guide

In the simplest terms, UTM tracking attaches a custom URL to a source, medium, or campaign name in order to customize tracking. UTM tracking can be used on social ads, social posts, email campaigns and newsletters, affiliates, display ads and retargeting, even on webpages you’re advertising on a bus or a car wrap. There are […]

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